Need for Speed: Shift Trailer Questions Your Driving

"How you drive on the track defines who you are," according to a gruff English voice introducing the racer's persistent driver profiles in a tone we can hardly disagree with.

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Tracking your performance and driving style, driver profiles will trigger rivalries, open challenges, earn badges, and unlock vehicles and customisation options.

Need for Speed: Shift arrives September 22 on PC, Xbox 360, PlayStation 3 and PSP.