The role entails creative guidance, aid and oversight at Microsoft's European games studios, including Rare and Lionhead itself.
"What you're not going to see is ten Peter Molyneux games," explained Molyneux. "The value of this role is for someone like myself going in and making those little tiny lights of an idea shine as brightly as possible."
"I'm definitely not going to go in and say 'this is a dumb idea' and 'this is a good idea'. I'm more about making sure they really are doing the experiences they're passionate about. Because passion is really central."
Molyneux will remain studio head at Lionhead in addition to his new responsibilities.