Project Gotham Racing Developer Announces Blur, Promises to 'Revolutionize Racing Genre'

The new game from Project Gotham Racing developer Bizarre Creations is an action-racer called Blur, publisher and owner Activision Blizzard announced today.

Featuring the real-world locations and cars you'd expect from Bizarre, Blur's 20-vehicles races will also include power-ups, with the companies hyping Blur as the "ultimate wheel-to-wheel racing action experience" that will "revolutionize [the] racing genre."

"We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing 'fun' again," said Bizarre Creations Creative Director Martyn Chudley.

"Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it's a real blast!", he added.

In addition to its singleplayer component, Blur will feature 20-player online races, 4-player split-screen racing and a social "Custom Groups" feature that allows people to create and share custom multiplayer modes.

In development for PC, PlayStation 3 and Xbox 360, Blur will be released this fall.