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Microsoft Cuts Hit In-game Advertising Division
by Nick Breckon, May 06, 2009 6:01pm PDTMicrosoft's wholly-owned in-game advertising firm Massive saw job cuts to some 28% of its workforce today, according to a company representative.
"We have made these adjustments in response to general benchmarks and growth trends in the in-game advertising industry," said the rep to Gamasutra.
"They will allow us operate more efficiently in the future, and we remain committed to growing the business. We foresee no disruption whatsoever to our current relationships with global, blue chip brands and leading game publishers."
The cuts are part of the second wave of Microsoft's cost-cutting initiative, which will see up to 5,000 jobs cut through the middle of 2010.
Massive manages in-game ads for Microsoft and additional publishers, including Activision Blizzard, Electronic Arts, THQ and others.
Comments
If you're in advertising or marketing...... Kill Yourself.
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If I were to learn that some guerrilla marketing shills also lost their jobs, that would just utterly devastate me.