Activision Denies DJ Game Sabotage Accusations, Claims It Actually Helped Competitor

By Chris Faylor, Apr 16, 2009 12:33pm PDT Activision has denied Genius Products and Numark's recent allegations that it bought 7 Studios, which is developing Scratch: The Ultimate DJ for Genius Products, in order to sabotage Scratch and benefit the upcoming Activision-developed DJ Hero.

According to Activision, the allegations are "nothing more than an attempt by Genius to place blame for the game's delay" and an attempt to hide Genuis' financial situation. Activision says it simply bought 7 Studios to "bolster its development capabilities."

An L.A. Superior Court hearing found "no evidence of any wrongdoing by Activision," the company said. Activision further claims that it did not "interfere with or delay" Scratch, and actually helped the game by providing 7 Studios with "much needed financing."

The lawsuit will have no effect on DJ Hero, Activision stressed, with the company's complete response following below:

Activision Publishing strongly denies the allegations made by Genius Products and Numark Industries and believes that the claims are disingenuous and lack any merit. Yesterday, the L.A. Superior Court found that there was no evidence of any wrongdoing by Activision and refused to grant any restraining order against Activision.

These allegations are nothing more than an attempt by Genius to place blame for the game's delay, as well as to divert attention from the cash flow, liquidity and revenue challenges Genius detailed in its March 30, 2009, SEC filing. By their own admission in October 2008, the game had fallen behind in production, which was well before Activision had any involvement with Genius, Numark or California 7 Studios regarding the game.

The lawsuit will have no impact on Activision's upcoming DJ Hero(R) game, a turntable-based music game that the company has been independently developing.

Activision purchased 7 Studios on April 6, 2009 to bolster its development capabilities. 7 Studios had continued to develop Scratch: The Ultimate DJ and Activision did not interfere with or delay their efforts to complete the game. In fact, Activision provided the fledgling developer with much needed financing during these difficult economic times.

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