Nielsen Estimates 400,000+ Female World of Warcraft Players in US
by Nick Breckon, Apr 08, 2009 2:27pm PDTA new Nielsen report on PC and console game usage estimates that a surprising number of female World of Warcraft characters may in fact be played by real females.
In a chart comparing the PC game usage of females and males aged 25-54, World of Warcraft was the most-played "core" game for females, with over 428,621 unique female players estimated in December 2008.
The statistic is even more impressive when considering that an estimated 675,713 unique male players of the same age group logged into World of Warcraft during the period, indicating that the WoW gender gap may not be as large as some imagine.
To cull the numbers, Nielsen uses a software meter to measure game usage on 184,000 PCs worldwide. The metric program is capable of tracking over 1,700 PC games, according to the company.
The largest block of PC game players in general were females 25 years of age and older, though casual games such as Solitaire largely contributed to the bump in stats.
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Comments
Get over it, guys: women like the WoW and we're playing in big numbers. I think I'm going to trust Nieslen, who are in the business of keeping stats, over some guy going by purely anecdotal evidence based on his small statistical sample group.
And by "small statistical sample group" I mean the player he just ran a whole instance with who finally mentioned at the end that she's a real girl but quit in annoyance when he tried to get her phone number.
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Second, if you tracked playtime at any given time you probably have around 10% female population on. This is probably why it seems like women are never on.
Then again, its just like real life. A party/bar/club is awesome if its even 30% women.
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However, they play for different reasons. While male players like to play for the competition and the "Look-at-my-epic-gear"-aspect, a lot of girls just use WoW as an advanced chat client with graphical interface.
That's also the reason why you find way more women on RP servers than PvP servers.
Because you people act the way you do in these comments.
All the computer tracking is bullshit imo, they just looked at the online stats for female CHARACTERS.
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