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The Sims 3 Won't Use 'Invasive' DRM
by Alice O'Connor, Mar 26, 2009 11:37am PDTThe Sims 3 will feature greatly simplified copy protection with no online activation when it launches for PC and Mac on June 2, The Sims label head Rod Humble has announced on the official Sims 3 website. In his words:
The game will have disc-based copy protection - there is a Serial Code just like The Sims 2. To play the game there will not be any online authentication needed.We feel like this is a good, time-proven solution that makes it easy for you to play the game without DRM methods that feel overly invasive or leave you concerned about authorization server access in the distant future.
DRM proved a thorny issue for EA when Spore's SecuROM online activation technology initially only allowed owners to install the game three times before having to contact EA. Reactions ranged from comical protest creatures in Spore to class-action lawsuits.
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It seems like EA are moving in the right direction. Hopefully this silly "install limit" fad is over with publishers finally realizing that these heavy-handed DRM schemes are only hurting paying customers, and doing nothing to stop pirates.
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They really think that they are giving customers something awesome, and then when the customers complain, they get confused and don't know how to react.
I'm glad to see that Rod Humble and his team have managed to push back against the limited-online-activation crap. The business people at EA are very, very hard to talk to on this topic.
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It's because EA know that releasing a mass-market game such as this one with draconian DRM would cause a much, much larger shitstorm than the current one. And that would lose them a lot of money if mommy and daddy hear that the game doesn't work properly because of it.
No doubt the DRM will return for the more hardcore titles.
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Although I guess with the money at stake with a game like Sims 3, such a (perceived?) gamble would never happen.