Specifically, the release was a publicly-distributed invitation for "local media" to attend an advance presentation on March 9 at EA Montreal. A release announcing the game will hit March 12, and any subsequent impressions and interviews are embargoed until March 16 at 9 AM EST "in order to ensure fair coverage for media across the globe."
No clues or hints as to the game's identity or platforms were provided. Recent projects out of EA Montreal include Army of Two (PS3, 360), Boogie Superstar (Wii), and Skate It (Wii, DS). The studio is known to be working on Need for Speed Nitro (Wii, DS), and Electronic Arts has previously suggested that an Army of Two sequel is coming.