EA: 'Far Too Many' Games Released During the Holiday Season
by Nick Breckon, Feb 25, 2009 5:39pm PSTFollowing a glutted holiday gaming market that lead to some disappointing sales for new Electronic Arts franchises, the publisher has admitted that its strategy of releasing many of its larger titles during the same season was a mistake.
"The one big thing we learned was, we came out with a bunch of new IP, actually with a bunch of new games at the same time," said EA Redwood Shores general manager Glen Schofield to GamesIndustry.
"I think that we traditionally thought that people only buy games at Christmas or around holiday time," he continued. "And now we're looking back and going, 'You know what, GTA launched in May; Resident Evil comes out in March.'"
Weak sales of new IP such as Dead Space and Mirror's Edge contributed to third quarter losses of $641 million at EA. The publisher quickly moved to cut 11% of its workforce in response.
"I think the industry has finally gone, 'Wow, we could probably just come out just like the movies do,'" concluded Schofield. "Movies launch on Christmas day, they launch blockbusters during the summer, and we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received."
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Comments
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that is exactly what a company that looks at the world in the form of graphs would say.
any gamer has known for years that the 8 months of game droughts we have during the year are stupid. including any of the gamers at companies smaller than ea that HAVE been launching games at times other than prime time. stupid ea.
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http://achievements.schrankmonster.deAchievement.aspx?text=You%20had%20a%20belated%20revelation!
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Also, paying an insane amount of money for Pandemic + Bioware and then whining that they are losing money and so closed Pandemic Europe, and will close a bunch of other studios, just seems like more mis-management to me.
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Anyone else remember the dates on these games and their expansions?
Warcraft
Warcraft 2
Starcraft
Diablo
Diablo 2
Warcraft 3
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Very smart thinking there. Really impresses me. Jeez, and people like this are managers? LMAO!
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...we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received.
FarCry and UT2004 released in spring of 2004, Doom 3 released in summer of 2004, Prey released in late spring 2006, and EA Redwood's GM is just NOW thinking that Christmas is too crowded?!
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However, seeing as how birthdays are impossible to account for, kid-aimed games seem like they would have a bigger sales boost from being released close to the Christmas shopping period.
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You'd think someone would have noticed the horrible trail of smoldering corpses of Christmas also-rans littering the last decade of gaming history before now. Good to hear though!
NO SHIT!!
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Just how many games can you play at the same time?
On the other hand, if they release all games during Christmas, over next few months we'll see HUGE discounts; let the bargain hunting begin!
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