Analyst: 'Nintendo Saved Christmas'
by Nick Breckon, Jan 12, 2009 5:15pm PSTEEDAR games industry analyst Jesse Divnich believes that Nintendo's strong holiday sales were the only reason the industry avoided the full effects of the current economic recession.
"Simply put, Nintendo saved Christmas," proclaimed Divnich in a research note today.
"Nintendo Wii and DS software unit and dollar sales will account for over 50 percent of all games sold in December. Without these sales, the industry would have likely felt the full wrath of the recession."
Added Divnich: "We believe their simple-to-use design, cheaper and wider variety of software titles, and the 'hot effect' [already] in place on both systems all played a role in driving both the Wii and the DS to the top of their segments."
The full NPD sales lists for the month of December have not yet been released. EEDAR's expectations were released in a handy chart (above).
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How many people that don't go near their Wii since as recently as Christmas would bother with a Wii 2, for example?
Nintendo may be financial geniuses who can sell water to fish, but they need some fucking games on their fucking console, there's nothing to bloody do with it once you've bought it.
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Unless there's something my admittedly lacking economic deduction skills missed...
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