"We've already surpassed the installed base of the original Xbox--which is a really significant milestone," Microsoft entertainment VP Chris Lewis told MCV.
"We're at a price point that is uniquely placed--not least of which because we're in somewhat of a challenging economic time," he added. " Ever since we dropped the price seven weeks ago, we've outstripped PS3 on a weekly run rate in all the territories we care about in EMEA--specifically the UK, France, Germany, Spain and Russia."
Lewis did not provide an exact figure as to how many Xbox 360s have been sold worldwide thus far. As of September 30, Nintendo had sold 34.55 million units of the Wii hardware, with Sony's PlayStation 3 sitting at 16.84 million units worldwide.