Child's Play, a gamer-founded charity benefiting children's hospitals worldwide, was started in 2003 by Krahulik and Penny Arcade partner Jerry "Tycho" Holkins to counter negative press about gamers to resounding success. Last year, the charity raised $1.3 million for over 40 hospitals.
In the wake of economic turmoil, Krahulik stressed the value of small donations. "I understand that the way things are right now, buying toys for sick kids might not be an option no matter how much you'd like it to be," he conceded on the Penny Arcade website. "I wanted to make sure you knew that even giving a couple dollars to Child's Play helps out. Trust me when I tell you that it all adds up."