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Xbox 360 Sales Fuel Record $15 Billion Quarter for MS

by Nick Breckon, Oct 23, 2008 3:03pm PDT
Related Topics – xbox 360, Microsoft

Microsoft today filed its first quarter earnings, reporting record first quarter revenue on strong sales of the Xbox 360.

The company pulled in a total of $15 billion in revenue over the quarter, resulting in a net income of $4.3 billion. The entertainment division contributed profits $178 million, an increase over the $167 million of profit over the same quarter last year.

"We sold 2.2 million Xbox 360 consoles, representing over 20% growth," said Microsoft senior VP Chris Liddell of the quarter, which covered the three months prior to September 30.

"Xbox 360 outsold PS3 by over 100,000 consoles over the quarter," he added, mentioning that the Xbox 360 attach rate--the average number of games purchased by each 360 owner--has now hit 8.1, an industry high.

Meanwhile, Microsoft rival Sony saw its profit over the same quarter drop by half over last year, to $754 million. A report earlier today noted that Sony's gaming division is still operating at a loss, with the company lowering expectations for its 2008 net profits by 38%.




Comments

11 Threads | 52 Comments
  • In my opinion, having all three consoles in my household, I think the 360 is by far the best. And get this folks- I've gone through 4 of them. That's how much i love my 360. Besides the fact that the online is just sooooo much better than PS3, I've only seen a few games that really look amazing on the PS3, and this were console specific. (Heavenly Sword/Uncharted/Folklore). The catalog of console specific games for the PS3 would not make anyone purchase it solely for gaming. Everything thing PS3 has, 360 has in my opinion. If I want a damn Blu Ray Player, I'll go buy one. Sony was stupid in making this a major selling point in their console. PEOPLE BUY GAMING SYSTEMS TO PLAY GAMES. All this did was up the price for the PS3 and I'm laughing my ass off at them. The Wii is fun, on occasion. (Drinking, females playing, parents playing, etc.) But I couldn't just own that, while 360 is out there making unbelievable games. People, Microsoft ripped off Sony's head, then shit down it's neck. Then peed down it.







  • I am not suprised that MS won this console war. They made sure that this would be developer friendly and were first at the door with a fair priced product. Despite the red lights of doom the 360 is a great console, I think Microsoft was honestly naive about the failure rate and that is what took so long to give the extended warranty they did.

    The PS3 is over priced and the wireless technology sucks (tho I wish my 360 remote connected wirelessly the same way as my controllers). The software was been underwhelming. Diffiucult development and manually managing bandiwth issues in the hardware does not matter (360 was designed to be nearly bandwidth free). In the end I think it will be like the old PS2/XBOX days, this time 360 wins the war but the PS3 out techs and outshines the 360 in the end.

    The Wii is like a $250 Tetris, it gets everyone addicted for awhile then they switch to a new drug after their tolerance goes up. Mine is collecting dust wondering why more games like Wii sports are not out that make use of the controller, and easy to use and fun.