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Left 4 Dead Ads Infect San Francisco Subway

by Chris Faylor, Oct 20, 2008 11:06am PDT

Related Topics – Left 4 Dead, Mario Kart Wii, , MotorStorm Apocalypse, xbox 360, screenshots, PC

While advertisements for Bethesda's Fallout 3 appear in Washington DC's Metro Center station, Shacknews has discovered that a variety of ads for Valve's Left 4 Dead have appeared on the opposite coast and infected the San Francisco subway system.

The advertisements are part of Valve's massive $10 million marketing campaign for the cooperative zombie shooter, which arrives in PC and Xbox 360 form on November 18.

The subway ads join a L4D billboard in Seattle, WA, recently spotted by fansite Left 4 Dead 411, with Shackers melkore and Darkfox76 reporting that more billboards are located in Chicago, IL alongside Highway 94 and Vallejo, CA alongside Highway 29.

For more on Left 4 Dead, check out our recent hands-on preview with the playable undead and interview with Valve marketing VP Doug Lombardi.

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10 Threads | 31 Comments

#14

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By: pun][sher x Show Full Post

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There's a few in Seattle!

Oct 20, 2008 1:06pm PDT

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There's a few in Seattle! : pun][sher
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  Where are they at? <-- Jealous : the_algor
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    Outside the seattle center :) : pun][sher
    - Where? : Iwannaacura
    - Neat, thanks. I'll try to head over that way soon and see for myself. : the_algor
- There's one in Renton too :D : L0opet

#27

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By: bagelcc x Show Full Post

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I saw one in Cambridge MA today too

Oct 20, 2008 6:53pm PDT

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I saw one in Cambridge MA today too : bagelcc
Thread Truncated. Click to see all 2 replies.
- I saw it too through the HELLISH traffic. : noxv1

#3

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By: eeeealmo x Show Full Post

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first DC w/ Fallout 3 and now this? it is becoming pretty obvious the huge budgets that video games are now getting which can support this kind of advertising

Oct 20, 2008 11:24am PDT

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first DC w/ Fallout 3 and now this? it is becoming pretty obvious the huge budgets that video games are ... : eeeealmo
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  I bet EA is helping out a bunch with the marketing. : DrWaffles
  - They are paying for it. : Wisp!
  - Why would you think that? : Mystery0000

#7

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By: GameCyteJ x Show Full Post

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There's quite a few in San Francisco, actually. Most notable of all, Valve's secured some of the most valuable billboard real estate in the city, overlooking I-80 as you drive to enter the Bay Bridge. Given how long one is usually stuck on that particular stretch of highway, you'll be looking at the zombie hand for quite a long time.

There's also an L4D billboard occupying the entire side of a Russian grocery about a block from my home. I can get you a photo if you want.

Oct 20, 2008 11:44am PDT

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There's quite a few in San Francisco, actually. Most notable of all, Valve's secured some of the most val... : GameCyteJ
Thread Truncated. Click to see all 4 replies.

#2

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By: Darkfox76 x Show Full Post

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There's a billboard on Highway 29 in Vallejo.

Oct 20, 2008 11:22am PDT

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There's a billboard on Highway 29 in Vallejo. : Darkfox76
Thread Truncated. Click to see all 5 replies.
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  Thanks for the heads up. : Chris Faylor
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    There's also a L4D billboard on Lawrence Expwy & Prospect Road in... San Jose, Saratoga. i kind of lau... : xsoulbrothax
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      I'll have to take a pic of it on the way back from work. : happynoodle
      
      you also need to eat at sushi 2-2 train, if you live THAT close :D : xsoulbrothax

#18

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By: spaceyme x Show Full Post

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i see the fools have worked out the hand should be on the Left where the game box art is on the right.

Oct 20, 2008 2:17pm PDT

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i see the fools have worked out the hand should be on the Left where the game box art is on the right. : spaceyme
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  Box art has been stealth updated with the proper hand as well. : Chris Faylor
  - ah, clever : spaceyme

#17

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By: electricarmada x Show Full Post

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While driving from Oakland CA to San Jose CA I encountered quite a few L4D ads along the freeway, most notably right outside Union City's Union Square shopping center, which is 90% of said city.

Oct 20, 2008 1:45pm PDT

While driving from Oakland CA to San Jose CA I encountered quite a few L4D ads along the freeway, most no... : electricarmada

#8

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By: homeboyJim x Show Full Post

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There's one in Brighton, MA (in Brighton Center)

I'm not sure about this advertising campaign ... 99% of people don't know what it is, 95% of people wouldn't buy it even if they knew what it was, and 90% of the people who would buy it would find out about it via the internet anyways!

oh, and 90% of statistics are made up too :) but you get my point

Oct 20, 2008 11:45am PDT

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There's one in Brighton, MA (in Brighton Center) I'm not sure about this advertising campaign ... 99% : homeboyJim
Thread Truncated. Click to see all 3 replies.
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  Agreed. If this was for casual gaming like the Wii then I could understand but L4D is basically only goin... : jtthe2nd
  - But then again I don't have a degree in marketing and am not making six-figures doing this kind of stuff ... : jtthe2nd

#1

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By: melkore x Show Full Post

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When was in Chicago This weekend i saw a huge billboard on Hiway 94 so it's in the midwest now too.

Oct 20, 2008 11:13am PDT

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When was in Chicago This weekend i saw a huge billboard on Hiway 94 so it's in the midwest now too. : melkore
Thread Truncated. Click to see all 2 replies.
- Cool, I'll get that worked in. : Chris Faylor

#4

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By: Flobster x Show Full Post

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I am looking forward to the TV spots!

Oct 20, 2008 11:32am PDT

I am looking forward to the TV spots! : Flobster

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