Activision Trademarks Guitar Hero Modern Hits

By Chris Faylor, Oct 16, 2008 1:58pm PDT Following Activision's plans to triple the amount of yearly Guitar Hero releases by 2012, the publisher has filed a trademark for the phrase "Guitar Hero Modern Hits."

Few details are known, though the phrasing seems to imply that the game will feature contemporary artists. The details of the application confirms that the phrase applies to "computer game software and related instruction manual sold together" and a "video game comprised of a cartridge or DVD sold as a unit with a video game controller."

In addition to the October 26 release of Neversoft's multi-instrument music game sequel Guitar Hero World Tour (PS2, PS3, 360, Wii), the company is also planning to release Vicarious Visions' second DS Guitar Hero, dubbed Decades, on November 16.

"You mention milking the franchise--I don't think we're doing that," Vicarious Visions producer David Nathanielsz told Shacknews when asked about the short span between the release of Guitar Hero: On Tour DS and the announcement of the sequel. "People are asking for songs, and that's what we're giving them."

This year also saw the debut of the first band-centric Guitar Hero game, Guitar Hero Aerosmith (PC, PS2, PS3, 360, Wii), with upcoming releases believed to include Guitar Hero: Metallica and Guitar Hero: Jimi Hendrix.

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  • "You mention milking the franchise--I don't think we're doing that," Vicarious Visions producer David Nathanielsz told Shacknews.... People are asking for songs, and that's what we're giving them."

    For the DS, I'll let that slide. There's no easy way for the general public to get new tracks.

    For the 3 major consoles, that's a bit of a different story. I don't know about you other Shack'ers, but I don't remember asking for more games like GH:Aerosmith/Metallica/Jimmy. No offense to those fans of course, but we want more TRACKS not more games.

    Just take a year off, collect a TON of tracks, give us GH5 with 200+ tracks (even if you have to go multi-disk) and then just keep the downloads coming. Selling us tracks individually would probably make them more money anyway. I'm not going to buy any of the three band-centric games, but I would pick up a track of two here or there. That's a couple bucks from me they wouldn't get otherwise.

    Thread Truncated. Click to see all 3 replies.

    • It's not hardcore gamers (well aware of how DLC should work) that ask for these games, its fans of the series.

      Now, these extensions *could* be good if there was a lot of extra content from the band - there's probably more than enough space to have both the GH band-specific songs and, say, 30 to 60 minutes of video content such as music videos, interviews, and the like. The problem is that GH: Aerosmith didn't have this at all or at least to the extent that a full price would be appropriate, and I don't have hopes for Metallica, Hendrix, or this title to be the same.

      The only other feature that GH:A adds, being characters and venues, means squat to me - unfortunately, I see "fans" wanting more and more of this.

      Mind you, I see no reason to make this DLC in addition to standalone titles. Charge $30 for it if they have to work out the best pricing (eg how much they don't get because you don't buy the physical product), I don't care, but it's gotta be tons cheaper to get a bunch of gem tracks out to XBLM than to add in all the menus, custom characters, and the like. You'll satisfy both markets at the same time without harming the bottom line.