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World of Warcraft Gets 'Paid Character Customization'
by Blake Ellison, Oct 13, 2008 9:43am PDTWorld of Warcraft (PC) will eventually go the way of microtransactions to further monetize Blizzard's 10-million-player-plus subscription MMO.
Fan site WarCry attended a Q&A session during last weekend's BlizzCon '08 and came back with this:
When asked to expand upon a button found by sifting through the Lich King beta's data files named "Paid Character Customization," [World of Warcraft production director J. Allen] Brack initially hesitated to give any answer at all. Several questions later, he went back to the matter, saying that he could, in fact, confirm that World of Warcraft would eventually have some form of paid character customization, though they themselves hadn't yet worked out any details.
Inhabitants of the World of Warcraft can rest assured that their new hairdos are likely free, as the release of the Wrath of the Lich King expansion looms near while the paid character customization is evidently still in the conception stages. However, the more costly makeovers could arrive in a future patch or the next expansion after Wrath of the Lich King.
Comments
I would make a new character before I ever paid for something like this. lol.
But yea, me... I'm never playing another MMO so who cares what I think.
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Micro-transactions for appearance crap has been a well paved road by free-to-play MMOs for a while now, however, WoW is not free-to-play.
Additionally, Blizzard creates expensive content for only a portion of their player base at no additional charge: raiding.
Can I switch which my monthly fees pay for? How about I pay a micro-transaction to enter a raid instance (which I will never do), and have my monthly fees pay for character customization?
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On the other hand, Warhammer has limited customization with mountable trophies and items that can be attached to armor, and that's free. Seems like customization is becoming more feasible, and now the discussion simply turns to whether it's to be presented as an integral feature that we should expect of the 'state of the art', or if it's something that can be monetized.
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This along with paid realm transfers, paid name changes, paid expansion pack, and now paid customizations. What exactly does the $15 a month pay for?
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I can see Activisons influence on Blizzard now, DLC in Diablo 3... Splitting up Starcraft 2, WoW DLC.
RIP Blizzard.
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