Sony Studios Worldwide Chief Blames Developers for Slow PS3 Sales in Japan
by Blake Ellison, Sep 25, 2008 5:32pm PDTSony Worldwide Studios president Shuhei Yoshida lamented the PlayStation 3's status in its home territory of Japan. However, he was quick to point the finger at Japan's third-party software makers for Sony's current standing, saying that they lack the "capabilities" to produce system-selling games.
"It's mostly a software thing," Yoshida told Videogaming247. "Price is important, but relative to the the value consumers perceive. There are lots of consumers, game fans in Japan, that are waiting to spend their money," he claimed.
The system, the priciest of the three current-generation consoles, barely leads predecessor PlayStation 2 in Japanese sales charts despite approaching two years on sale.
According to Japanese magazine Weekly Famitsu, the Nintendo DS outsold the PlayStation 3 by a factor of eight and Sony's PSP outsold it by a factor of three last week.
"What's happening is that lack of support from the Japanese publishers," Yoshida continued. "Not necessarily from intentions but from development capabilities."
Yoshida reportedly also agrees with the contingency of Japanese developers who believe that the West is currently trumping Japan's game development industry by being more creative.
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Comments
"Not necessarily from intentions but from development capabilities."
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Game developers evolved & adapted their strategies to take advantage of these newer systems, and looked away from the Sony PS3 and all of it's terrible bulkiness. Did Sony think they could rely on their faithful home base Japanese customers to keep the PS3 afloat? For sure they did!
R.I.P Sony PS3.
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Had the console been more reasonable, they would have sold like gangbusters.
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Nintendo: "Wii put the Wii in Win!"
MS: "Developers! Developers! Developers!"
ps3 is ok i guess, but psp is something that shouldn't have competition. the ds gets all the love because of all the games, and rightfully so. But it sucks how the psp does so much and yet games don't come out as often as i would like
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However, I like the fact that the hardware is reliable and the online is free. Hardware BC was nice too until they dumped it.
Did they really think that having the highest-priced console wasn't going to be a barrier of entry for consumers? According to their marketing from launch, yes, they did, and if Yoshida's words reflect the company's position, yes, they still do.
Sony isn't the magical company it once was a quarter of a century ago. They need to compete on product merit, and not just fading prestige.