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Ubisoft: Stronger Currency Makes Europe 'More Important' Than US, EndWar Will Change Industry
by Chris Faylor, Aug 27, 2008 9:51am PDTStronger European currency has caused French publisher Ubisoft to view Europe's market as more important than that of the US, CEO Yves Guillemot has revealed.
"Turnover in Europe is actually more important than the US now, and by more than 5%," Guillemot told GamesIndustry.biz, owing the shift to the strength of the pound and euro. "It's become a very strong market for us."
Echoing Nintendo's mission statement with its Wii and DS hardware, the Ubisoft executive expressed his belief that games such as Guitar Hero, Rock Band and Ubisoft Shanghai's upcoming voice-controlled RTS effort EndWar (PS3, 360) are increasing the popularity and appeal of games by making them more accessible.
"A game like EndWar, for example, which you can control by voice--it's totally changing the industry because it gives you the opportunity to command what's happening, and to have a quick answer to the orders you give," he explained. "I think this market has no limit in the growth it can have if we can make sure that the people that are coming in are staying."
Comments
XOXOX,
a sane person
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Prices dont change no matter how good or bad your currency is.
So of course there is massive profit to be had in Europe.
1. Japan
2. U.S.A.
3. Canada
4. UK/Europe
5. Antarctica
6. Austrailia
Corps want globalization, but they do not want the consumers to globalize. WTF. One game for all gamers, not 7 different version for each market.
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"Bravo stealth to Charlie." "I can't do that."
"BRAVO stealth to CHARLIE." "I can't do that."
"BRA-VO STEALTH to CHAR-LIE!" "I can't do that."
"Oh fuck off!!" "I can't do that."
*Bravo wanders into enemy fire* *clears entire map myself*
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Anyways, Ubisoft has put out some great games, just seams like that turned into a dick lately.
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Also, voice control is going to take over the industry? Is that why everyone is clamoring taking advantage of the DS's microphone for their games or the countless Seaman and Lifeline clones out there? /sarcasm
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Still, I'm willing to be bet that Mr. Yvet will be taking a "seperation package" very quickly should he ignore the US market too much. The Euro is certainly stronger than the US Dollar when you look purely at exchange rates, but the US purchases way more than enough game hardware and software to keep Ubisoft management in fresh money hats.