Though the title will sell for $9.99 when it hits consoles next week, Svensson explained that the $14.99 price for the PC version, also due next week, stems from "different business terms/expectations in that sector." He added that "the typical downloadable price for digital-only games on PC is actually $19.99." nope
The executive listed higher distribution costs on PC as another factor, concluding that "$14.99 represents an appropriate price for the platform" and that gamers "should probably expect our PC pricing to always be slightly higher than the console equivalent in this [digital distribution] space."
Last week, Svensson made headlines when he claimed that the retail PC version of Capcom's Devil May Cry 4 was not selling well in North America and had been "pirated to hell and back." Arriving five months after the PS3 and Xbox 360 editions, DMC4 PC carried a cheaper price than the console versions--a common retail pricing scheme.
Svensson's complete response follows below:
It has nothing to do with Piracy concerns. It has to do with different business terms/expectations in that sector and more importantly, generally prevailing pricing of PC digital games versus their console counterparts.
The typical downloadable price for digital-only games on PC is actually $19.99.
Click on any of the top downloadable games above and check their prices... most are $19.99... and these guys are the leaders in digital only titles (not just digitally distributed hybrid games).
With rare exceptions, titles available on Live Arcade that are also available on PC and Live Arcade are more expensive on PC (or at least where when they launched). Check all of the Pop Cap, Mumbo Jumbo, Oberon titles for comparison.
Another consideration is that our distribution costs as a percentage are, on average, slightly higher on PC than console. In several cases we have another party (beyond just the distribution portals) taking an extra bite, driving down our share of the revenue. For example, affiliate sites of our portal partners take a well earned slice of revenue for every sale, then the portal gets its cut, then we get ours. Three mouths to feed.
$14.99 represents an appropriate price for the platform and you should probably expect our PC pricing to always be slightly higher than the console equivalent in this space.