Activision Expects $50M in DLC Sales This Year, Mostly from Guitar Hero and Call of Duty

By Chris Faylor, Jul 31, 2008 2:48pm PDT Publisher Activision expects to pull in $40-50 million dollars this year from the sale of downloadable content on Xbox Live, PlayStation Store and the Wii Shop Channel.

Most of that will stem from additional Guitar Hero songs and Call of Duty maps. While both of those practices are relatively common on PlayStation 3 and Xbox 360, Guitar Hero World Tour, due out this fall, will be the first Wii game to sell downloadable songs.

"As you know, [DLC revenue has] been steadily growing, although in the grand scheme it's relatively small," commented Activision Publishing CEO Mike Griffith.

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