E3 2009 Planned Despite Criticism

Amidst criticism from publishers, developers and media alike, the Entertainment Software Association revealed that it plans to carry on with the E3 Media and Business Summit next year.

"As we do every year, we're beginning the process of surveying exhibitors and attendees to determine potential changes to the summit," an ESA representative told GameSpot. "Once this is completed and shared with the ESA's Board of Directors, we will make an announcement about the specifics of the [E3 2009], which will occur."

Following last week's E3 2008, several industry figures have since spoken out on the relevance of the exhibition. Electronic Arts CEO John Riccitiello plainly stated he hated the conference, which has seen drastic revisions over the last few years.

"Either we need to go back to the old E3, or we'll have to have our own private events," Riccitiello told the San Francisco Chronicle.

First held in 1995, the annual show had traditionally appeared at the Los Angeles Convention Center in the third week of May. The ESA moved E3 to Santa Monica in July of 2007, restricting attendance to an invitation-only arrangement.

The event returned to the Los Angeles Convention Center in 2008, though the restricted admittance policies of the previous year and July dates remained.

"I don't think E3 is as exciting as the products that are within it," Academy of Interactive Arts and Sciences president Joseph Olin told Shacknews. "I think, perhaps [at] the old E3, the frame overpowered the print. And now, I think it really is the opportunity to focus on the work, which is the most important thing."