Sony: We're Competing Beyond Microsoft, Nintendo

By Aaron Linde, May 09, 2008 1:30pm PDT Sony Computer Entertainment president Kaz Hirai (pictured left) said that the company is aiming to compete in a wider entertainment space than just console gaming, MCV reports.

Speaking at the PlayStation Day event earlier this week, the president stressed that that Sony's consoles compete with more than just Microsoft's Xbox 360 and Nintendo's Wii hardware.

"I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers' attention," Hirai said.

"So we need to make sure we offer the most compelling entertainment—not video game entertainment but in entertainment in general," he added. "I can't speak for [Nintendo and Microsoft's] strategy but I like to think that we've got a very well balanced portfolio with PS3, PSP and you can't discount the PS2."

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  • This seems emblematic of Sony's current flaw: they want their products to be so much more than a mere product, that they lose focus in design, marketing, and execution, and end up selling a mediocre product! Same with their home entertainment gear, consumer electronics, computers, etc.

    Only the divisions that would be blown out of the water by the competition if they screwed up end up maintaining a good product line. Professional video / audio (TV production gear), Sony Ericsson mobile phones (from what I hear), data storage (if you're itching to be locked into Sony forever). Otherwise, big fat meh; I'd rather buy from Pioneer, Matsushita, Denon, Sennheiser, or other vendors, depending on the product type.

    Of course, a console platform is not a single product; it's like an ecosystem of its own. Unfortunately, the PS3 platform looked poisoned from the start. Too expensive, not enough stellar titles, up until this year when they finally picked up the pace. I don't have any firsthand experience with the PS3, and haven't read around too much about user experience or peripherals, but I wouldn't be surprised to read gripes about "why the hell did Sony do X when Microsoft/Nintendo did Y so much better?".