Activision Reports Record Year, Profit of $344M in '08

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Growing publisher Activision today reported that its year-to-date 2008 net income totaled some $344 million, a significant increase over its 2007 take of $85 million.

The record profits were pulled from a total revenue of nearly $2.9 billion, up from $1.5 billion the previous year. Activision's fiscal year ends on March 31.

Activision's strong lineup was lead by Guitar Hero III: Legends of Rock and Call of Duty 4, which continued to perform well into the company's fourth quarter. The company records over 9 million sales of Call of Duty 4 as of March 31.

According to the publisher, 82.8% / $2.39 billion of its total revenue came from console software. The sale of portable games brought in 10.8% / $314 million of the overall sum, while PC games only made up a paltry 6.4% / $185 million.

A further breakdown revealed that Xbox 360 sales were responsible for 31% of the company's $2.50 billion publishing revenue, with PlayStation 2 software following at 29%. PlayStation 3 publishing made up 13%, Wii games checked in at 12%, and PC represented 6%. Nintendo DS software publishing followed at 5%, and PSP was responsible for 3%.

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From The Chatty
  • reply
    May 8, 2008 1:46 PM

    I'm not sure that 6% of 2.9 billion is $1.85 million.

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      May 8, 2008 1:49 PM

      Stupid decimal points. Should be $185 million.

      • reply
        May 8, 2008 1:51 PM

        I quoted it to a friend and he noticed it. I'm more at fault. :(

      • reply
        May 8, 2008 5:24 PM

        decimal points are not stupid.. someone has to defend them

    • reply
      May 8, 2008 1:51 PM

      exactly what I was thinking :P

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