Speaking at an event, EA Sports president Peter Moore remarked on the opportunities created by Nintendo's Wii Fit, already launched overseas and aimed for release in North America on May 19.
"We're watching very closely what the Wii Fit board does," Moore said. "We think we have to have a role to play with that mum—the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself. And we're working on stuff, trying to work out how we can use EA Sports applications there."
But Moore noted that if EA were to create a Wii fitness title, the exercise activities offered therein would be tailored for Western audiences and geared towards more active workouts than Nintendo's Wii Fit.
"I don't think the [Wii Balance Board] is going to take a pounding," he added. "We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now."