EA Considering Wii Fitness Game

By Aaron Linde, May 08, 2008 1:19pm PDT Publisher Electronic Arts is looking into the development of a Wii fitness game, Eurogamer reports.

Speaking at an event, EA Sports president Peter Moore remarked on the opportunities created by Nintendo's Wii Fit, already launched overseas and aimed for release in North America on May 19.

"We're watching very closely what the Wii Fit board does," Moore said. "We think we have to have a role to play with that mum—the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself. And we're working on stuff, trying to work out how we can use EA Sports applications there."

But Moore noted that if EA were to create a Wii fitness title, the exercise activities offered therein would be tailored for Western audiences and geared towards more active workouts than Nintendo's Wii Fit.

"I don't think the [Wii Balance Board] is going to take a pounding," he added. "We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now."

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  • EA Considers Copying Everything Everyone Else Does

    Publisher Electronic Arts is looking into copying every original ideal any other game company releases first, Shackmeme overlord Maarten Goldstein reports.

    Speaking at an event, EA Sports president Peter Moore remarked on the opportunities created by Nintendo's Wii Fit, already launched overseas and aimed for release in North America on May 19.

    "We're watching very closely what the Wii Fit board does," Moore said. "We think we have to have a role to play with that mum — the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself, and somebody else made a lot of money by providing her with some form of engaging entertainment. And we're working on stuff, trying to work out how we can copy somebody else's original idea for rebranded use as EA Sports applications there."

    But Moore noted that if EA were to create a Wii fitness title, the exercise activities offered therein would be tailored for Western audiences or in some other way superficially altered in the name of being new and original. For example, it said its title could be geared towards more active workouts than Nintendo's Wii Fit.

    "I don't think the [Wii Balance Board] is going to take a pounding," he added. "We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now. I mean, Westerners are really fucking fat!"