EA Considering Wii Fitness Game

EA Considers Copying Everything Everyone Else Does

Publisher Electronic Arts is looking into copying every original ideal any other game company releases first, Shackmeme overlord Maarten Goldstein reports.

Speaking at an event, EA Sports president Peter Moore remarked on the opportunities created by Nintendo's Wii Fit, already launched overseas and aimed for release in North America on May 19.

"We're watching very closely what the Wii Fit board does," Moore said. "We think we have to have a role to play with that mum — the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself, and somebody else made a lot of money by providing her with some form of engaging entertainment. And we're working on stuff, trying to work out how we can copy somebody else's original idea for rebranded use as EA Sports applications there."

But Moore noted that if EA were to create a Wii fitness title, the exercise activities offered therein would be tailored for Western audiences or in some other way superficially altered in the name of being new and original. For example, it said its title could be geared towards more active workouts than Nintendo's Wii Fit.

"I don't think the [Wii Balance Board] is going to take a pounding," he added. "We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now. I mean, Westerners are really fucking fat!"

Will it be less than $90?

Please make a good and fun and addictive work out game! I need it, working out sucks and is boring as hell. At least with the options I have here around in my town. And the only excersise I get is when I go to my car and around at work or in my apartment, or somehwere else and that really is not enough :O

If some clever dev house creates a wii game that requires you to move about, but the game is good and about 3 quarters as addictive as WOW, we won't need to train our soldiers for the next war.

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