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Nvidia Plans to Simplify Confusing Product Line

by Nick Breckon, May 07, 2008 1:00pm PDT
Related Topics – NVidia

In the face of a changing PC landscape, graphics card manufacturer Nvidia is now hoping to market their products in a way that makes more sense to average consumers.

"It is a challenge that we're looking at right now. There is a need to simplify [the Nvidia product line] for consumers, there's no question," said Nvidia business VP Roy Taylor to GamesIndustry.biz.

The company has frequently been criticized for its confusing product names. For example, Nvidia's 8800 GT outperforms the 9600 GT, which many would assume to be more powerful due to its higher number.

"We think that the people who understand and know GeForce today, they're okay with it--they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."

Nvidia has recently been making more of an effort to target mid-range users. The launch of the GeForce 9600 GT last February marked the first time a mid-range card debuted a product line for the company.




Comments

28 Threads | 87 Comments





  • to me it's a matter of mixing numbers and suffixes together. It adds that extra layer of confusion I guess. If it was just simply 8800 or Geforce 8GTX, it would be all good. But the fact that it's 8800 gtx, 8600 gt etc... I think confuses people. It's another thing as well that cards with lower numbers SHOULD NOT out perform cards wtih higher number based on reason alone. It doesn't make sense to the consumer and his pocket. I have an 8800 GTS 640 and after some further research following my purchase I found out that the 8800gt out performs it because of a new chipset. If that's the case then what's the point of any demarcation. Why not: Geforce Good, Geforce Great, Geforce Awesome. There, done.















  • There should only be two variables, the first being the hardware architecture itself, and second the amount of transistors invested performance-wise. There's also some random extra details like total RAM or type, but those can stay separated.

    Right now you have the architecture symbolized by a figure in the thousands, and a total electronic complexity 'value' obnoxiously separated into a number in the hundreds and a two to three character alphabetic tag, as a result of being a useless distinction between a hard limit scope and subvariations akin to economy/luxury branding of cars.

    Comparing cards across different hardware architectures is hard...sometimes improvement is slim to none if the testing grounds, the software itself, is designed with no consideration for any programatic features beyond that of the older competing architecture. Comparing DX9 capable cards to DX10 capable cards in a DX9 or even DX7 setting may show clear number-crushing differences, but neglect far too many points to consider. I suspect cards may eventually even evolve in such ways that archaic APIs will show a decrease in performance, as the way we program is radically changed by such strange concept as having as many cores as threads in an application, or perhaps even much more. To that effect, one could argue the following:

    1) Represent the architecture change with something catchy. A name, letters, whatever. There's little need to keep obvious chronological consistence with numbers as this changes once every one, two years. Any questions can be easily answered by computer store people, anyone else will find it painfully evident over the net. Bonus points if your naming scheme can be evolved into terms that sound incrementally powerful.

    2) Elaborate on the performance of the device with a number, but keep the numbers consistent across architecture changes. Make them proportional to their sheer texel/triangle crunching capabilities. This is not the best of performance indicators, but I bet nVidia can somehow deduct the potential performance out of rendering units/texel/triangle/RAM. Properly used, these things will most likely never go down, until a change so big comes it is unfair to call it a GeForce.