Nvidia Plans to Simplify Confusing Product Line
by Nick Breckon, May 07, 2008 1:00pm PDTIn the face of a changing PC landscape, graphics card manufacturer Nvidia is now hoping to market their products in a way that makes more sense to average consumers.
"It is a challenge that we're looking at right now. There is a need to simplify [the Nvidia product line] for consumers, there's no question," said Nvidia business VP Roy Taylor to GamesIndustry.biz.
The company has frequently been criticized for its confusing product names. For example, Nvidia's 8800 GT outperforms the 9600 GT, which many would assume to be more powerful due to its higher number.
"We think that the people who understand and know GeForce today, they're okay with it--they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."
Nvidia has recently been making more of an effort to target mid-range users. The launch of the GeForce 9600 GT last February marked the first time a mid-range card debuted a product line for the company.
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Comments
"Nvidia" should = games. It should not be possible to buy an Nvidia card that does not kick ass at games. "Nvidia" should not appear on anything that is not a game machine.
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It doesn't matter what the name is anyways, when purchasing a video card you should select 3 or 4 in your price range and then look at all the benchmarks you can on tomshardware, etc. and then decide which is the best fit.
So, pretend you have a minute to read this:
Geforce 8600 GTS.
The "8" is the series number. It is a Geforce 8 series. The second number is a "6". That designates it as a midrange card. "4" and below are lowrange cards. "5" and "6" are midrange with 6 of course being better than a 5. If it is "8" or "9" that is a high range card. These have comparable technolgies.
After that is a suffix and this further ranks the card:
LE
GS
GT
GTS
GTX
Ultra
GX2
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When you realize that your paying a lot more money for the exact same circuit card, it really sinks in what a silly practice it is.
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I would like to meet these people. This shit has been way more confusing then it has ever been. There is always constant confusion in the chatties about this crap. I want some of the weed he is smoking.
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Hmm. The more I think about it, Nvidia probably makes a LOT of money by confusing their customers into buying inferior products for more money than they're worth. I'd be surprised if they changed the naming scheme anytime soon.
As I understand it, a 9600 is basically on par with an 8800. And these new 9400/9500's will be weaker than an 8800. That shouldn't be the case, I don't think - if you call the card 9000something, it should be better than the 8800. Make a card marginally better than the 8800 and call it the 9000 if you want.
And obviously this is how the consumers think, even the smart ones. Every so often I see someone on the Shack say "WTF? The 9600 is weaker than the 8800GTX2?" or whatever. The truly hardcore know the difference, or know how to research the difference. It's everyone else Nvidia needs to market to.
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CARS, people! They modeled the names after CARS!
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Right now you have the architecture symbolized by a figure in the thousands, and a total electronic complexity 'value' obnoxiously separated into a number in the hundreds and a two to three character alphabetic tag, as a result of being a useless distinction between a hard limit scope and subvariations akin to economy/luxury branding of cars.
Comparing cards across different hardware architectures is hard...sometimes improvement is slim to none if the testing grounds, the software itself, is designed with no consideration for any programatic features beyond that of the older competing architecture. Comparing DX9 capable cards to DX10 capable cards in a DX9 or even DX7 setting may show clear number-crushing differences, but neglect far too many points to consider. I suspect cards may eventually even evolve in such ways that archaic APIs will show a decrease in performance, as the way we program is radically changed by such strange concept as having as many cores as threads in an application, or perhaps even much more. To that effect, one could argue the following:
1) Represent the architecture change with something catchy. A name, letters, whatever. There's little need to keep obvious chronological consistence with numbers as this changes once every one, two years. Any questions can be easily answered by computer store people, anyone else will find it painfully evident over the net. Bonus points if your naming scheme can be evolved into terms that sound incrementally powerful.
2) Elaborate on the performance of the device with a number, but keep the numbers consistent across architecture changes. Make them proportional to their sheer texel/triangle crunching capabilities. This is not the best of performance indicators, but I bet nVidia can somehow deduct the potential performance out of rendering units/texel/triangle/RAM. Properly used, these things will most likely never go down, until a change so big comes it is unfair to call it a GeForce.
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And instead of Geforce come up with a cooler name like Rocket 1 which would be like a 9800X2 or something
Rocket 1
Rocket 2
Rocket 3
Keep it simple
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I mean, it's hard to describe and identify your product with a simple model number, because sometimes those slow cards with the new technology will at least get you into some game in the future, whereas a faster card with older technology can hold you back (I'm looking at you, Bioshock and Radeon X800 card, versus, say, X1300). Still, there's gotta be a better way than having a zillion models.
Plus, the 8600GT runs modern games at HALF the speed of an 8800GT. But hey, it's only "200 less" right? That's why so many 8600GTs get bought.
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