Rockstar Reveals New GTA4 Music Download Model

By Aaron Linde, Mar 28, 2008 9:58am PDT Rockstar Games and Amazon have created a new digital music distribution model which allows customers to purchase tracks heard on Grand Theft Auto IV's radio stations, Yahoo reports.

The technology, dubbed "ZiT", is built into the game's mobile phone interface. Songs heard while players are listening to the in-game radio can be marked by dialing a specific number, after which they'll receive a text message with the song and artist name.

If the player is a member of the Rockstar Social Club, a custom playlist of the marked songs will be made available on Amazon.com, available for preview or purchase at $0.89 to $0.99 per song.

"Music has long played an integral part of the game playing experience," said EMI Music VP Ronn Werre. "We think giving players the ability to identify and buy their favorite tracks from Grand Theft Auto IV's popular radio stations is a great new music discovery tool for fans and an innovative new revenue stream for artists."

Video games as a venue for digital music downloads has already proven a lucrative avenue for the music business, with the PlayStation 3 and Xbox 360 editions of Harmonix's Rock Band (PS3, X360) selling well over six million downloadable songs for use in the game.

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