Microsoft Denies Blu-ray on Xbox 360

by Aaron Linde, Mar 13, 2008 12:29pm PDT

Related Topics – xbox 360, Microsoft, Sony, Blu-ray, HD DVD

Microsoft is not in talks with Sony to bring Blu-ray movie functionality to the Xbox 360, Xbox product manager Aaron Greenberg has revealed.

"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," Greenberg told Reuters.

Greenberg's comment clarifies a statement made by Sony Electronics US president Stan Glasgow earlier this month, in which the executive said that the company was in talks with Microsoft concerning an adoption of the Blu-ray format.

However, Greenberg's denial of talks to bring Blu-ray movie playback functionality to the Xbox 360 does not rule out use of the format on Windows-based PCs.

The Blu-ray format, which was developed by Sony as well as several other companies, was crowned the victor of the "HD format wars" when hardware manufacturer Toshiba ceased production of HD DVD players and recorders. Microsoft soon followed suit, axing production of the Xbox 360 HD DVD player add-on, with rumors suggesting that an Xbox 360 Blu-ray add-on player could arrive as early as May.

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Comments

9 Threads | 30 Comments

#30

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By: Mad Brahmin Disease x Show Full Post

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Uh kinda stupid on their part.

Mar 14, 2008 8:09am PDT

Uh kinda stupid on their part. : Mad Brahmin Disease

#22

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By: NoCopy x Show Full Post

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This all seems pretty ridiculous.

The HD-DVD addon was selling quite well relative to the market demand for it and now that the format war is over people are going to start investing in Blu-Ray.

With the current cost of set top Blu-Ray players, the fact that the 360 is already equipped for Blu-Ray Live, and their direct competition Sony has the best blue ray player package in the form of the update able PS3: I see no logical reason, except for maybe a bruised ego, why MS wouldn't choose to go ahead with a Blu-Ray addon; and the sooner-the-better.

After all they are just encouraging people to go buy the competitions product.

Mar 13, 2008 7:58pm PDT

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This all seems pretty ridiculous. The HD-DVD addon was selling quite well relative to the market deman... : NoCopy
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  why would MS give sony lic. fees? they fought tooth and nail again st sony about that to start with righ... : hamachi
  - Well that seems like a short-sighted argument given the fact that people who want a cheap blue ray player... : NoCopy
- Why would Sony give MS the cheapest entry into the Blu-Ray market? : raspu2n

#7

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By: bozer x Show Full Post

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I think the problem may be there isn't enough of a market for blu ray payers yet. If I'm remembering correctly, the HD-DVD add-on didn't sell very well either (I have one)

Someone over at MS needs to just realize putting this out will stop a lot of PS3 sales, mainly from Xbox 360 owners already.

Mar 13, 2008 12:59pm PDT

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I think the problem may be there isn't enough of a market for blu ray payers yet. If I'm remembering corr... : bozer
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- it would at least delay me from buying one for quite some time. : Degenerate

#14

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By: sreyes22 x Show Full Post

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Would Sony even want Xbox to carry a bluray player? That would mean less sales of the PS3 as the xbox library is still larger, and PS3 is playing catchup still.

Mar 13, 2008 3:57pm PDT

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Would Sony even want Xbox to carry a bluray player? That would mean less sales of the PS3 as the xbox lib... : sreyes22
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  I'm not sure how that would play out with the FTC. Can a trade standard refuse such competition? : pigvomit
  - Especially since, as we've covered before, it's not like BR is Sony's personal format any more than DVD a... : Schnapple
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  But it would mean that sony gets some $$ from every xbox game/disc and/or console. Bad for Microsoft. : IHATEDUST
  - What? Why would get get money from a game or console sold? : Pettytheft
  - If MS does adapt BRD, which they should, it will be an external player and for movies only I believe. So ... : Degenerate

#24

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By: tard21 x Show Full Post

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i see microsoft is taking the route of suck

Mar 13, 2008 9:05pm PDT

i see microsoft is taking the route of suck : tard21

#13

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By: nudel x Show Full Post

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"does not rule out use of the format on Windows-based PCs"

I'd hope not since Windows PCs can already play Blu-Ray movies. :)

(Being able to play them through the Windows Media Center UI would be rather nice, though. I hope MS step up there since switching apps to PowerDVD isn't ideal, even if you can automate it a bit.)

Mar 13, 2008 2:03pm PDT

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"does not rule out use of the format on Windows-based PCs" I'd hope not since Windows PCs can already ... : nudel
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  I think the "Xbox experience" kinda covers all the bases though. I don't see this 360 BluRay marriage ha... : dumptruck
  - woops misreply'd : dumptruck

#1

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By: AroundTheFur1380 x Show Full Post

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maybe he is playing the semantics game? perhaps they are done talking about it? doesn't matter to me, don't have an hdtv anyways. I just think that often times, where there is smoke, there is fire.

Mar 13, 2008 12:42pm PDT

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maybe he is playing the semantics game? perhaps they are done talking about it? doesn't matter to me, don... : AroundTheFur1380
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- Where there is money, there will be smoke and fire. But the money comes first. : IHATEDUST

#2

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By: skunk_ape x Show Full Post

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Well thats dumb. A lot of people were holding off on buying a PS3 because they were hoping for blu-ray movie support on 360.

Mar 13, 2008 12:45pm PDT

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Well thats dumb. A lot of people were holding off on buying a PS3 because they were hoping for blu-ray m... : skunk_ape
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- That's where I was, but I'm tired of the back and forth rumors that MS is looking into it, based on deman... : f4lln
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  Why not just wait until a cheap, good quality standalone blu-ray player is released? Standalone players ... : mattleexbox
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    Because people like to buy shiney new things right now. Standalone aren't expected to drop to a decent pr... : sigpro
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      did you see that chart on engadget or something that showed they are slowly increasing in price? frmo th... : hamachi
      
      Sadly, yes I did. Almost makes me wish I had gotten a ps3 instead of an ipod when I had best buy gift car... : sigpro
      
      Maybe that's just the Christmas sales effect. Otherwise, good luck to BR makers trying to sell the player : Attica Blue

#3

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By: mancide x Show Full Post

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Notice the carefully placed "integrate" word. This means they aren't going to put it in the console like people were suggesting. That doesn't mean it won't be a stand-alone purchase. I still think the optional drive will be released soon.

Mar 13, 2008 12:49pm PDT

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Notice the carefully placed "integrate" word. This means they aren't going to put it in the console like ... : mancide
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