GTA 4 May Hurt Iron Man Movie

By Chris Faylor, Mar 12, 2008 9:14am PDT The April 29 release of Rockstar North's Grand Theft Auto IV (PS3, X360) may cause some problems for Paramount and Marvel's Iron Man film, Next Generation reports.

According to Janco Partners analyst Mike Hickey, the highly anticipated game "could dampen the potential from Iron Man's theatrical release."

The movie, which stars Robert Downey Jr. (pictured left), is slated to arrive on May 2, a scant three days after GTA4.

Last fall, several Hollywood executives blamed the arrival of Bungie's Halo 3 (X360) for a 27% drop in ticket sales and the lackluster performance of The Heartbreak Kid, causing some to fear the repercussions of Grand Theft Auto IV's eventual arrival.

"The audience on this game is the 18-to-34 demographic, similar to what you'd see in cinemas," Hickey noted at the time.

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  • It only works if the movie is decent down to bad. If the movie looks great, and from all the trailers this movie does look great, then it will still sell fine. Maybe the opening weekend won't be as hot as it would be otherwise, but the people who want to see this movie will go see it within a few weeks. Video games are fun, but you can only play them for so long. Even if you play GTA4 for 20 hours in a weekend, you still have time to go see a movie. This all assumes that you really want to see the movie. The ticket sales that come from "I don't have anything to do this weekend lets see a movie" will be gone, but then again, at over $30 for tickets and popcorn and soda for 2, nobody does that anymore anyway.