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M-rated Games See Declining Numbers, Rising Revenues in 2007

by Aaron Linde, Mar 11, 2008 8:02pm PDT
Related Topics – NPD

Though fewer mature-rated console games were released in 2007 than the previous year, revenue for those titles far exceeded those sold in 2006, Next-Gen reports.

An examination of data provided by the sales tracking firm NPD reveals that the number of released titles stamped with an M for Mature rating fell 14% in 2007 versus the previous year. Revenue from those sales, meanwhile, jumped from $800 million in 2006 to $1.4 billion in 2007.

Three key titles explain the boost in sales: Ubisoft Montreal's Assassin's Creed (PS3, X360), Bungie's Halo 3 (X360) and Infinity Ward's Call of Duty 4: Modern Warfare (PC, PS3, X360). Together, the games sold a combined 11.7 million units in 2007 across all platforms, accounting for a minimum of $700 million in revenue for the year.

The report suggests that if it wasn't for those three titles, revenue for M-rated games may have dropped below 2006 figures. Only one M-rated title placed within the top 10 of 2006's best-selling console games by revenue: Epic Games' Gears of War, which ranked 7th.

While 2008 boasts some very important M-rated console releases such as Epic Games' Gears of War 2 (X360), Kojima Productions' Metal Gear Solid 4 (PS3) and others, the industry will likely continue to rake in the majority of its revenue from E- and T-rated console titles, which accounted for roughly 78% of sales in 2007.




Comments

7 Threads | 23 Comments

  • I think this trend has a lot to do with how marketing types drive the business end of the industry. Business types consider games only from a marketing perspective. They don't give a shit about the "art" of the game, they only care if it is easy to sell.

    It's kinda like music... teenie-boppers are a more captive, predictable market that controls how daddy and mommy spends a good portion of their disposable income. Now if you were a greedy business type, would you invest in the next Britney Spears or the next Smashing Pumpkins? ... exactly.

    Targeting that audience is a less risky venture, and it takes balls and/or a killer franchise to convenence the suits of anything.