THQ Exec Rails on PC Pirates, Hardware Makers, You

By Aaron Linde, Mar 03, 2008 3:37pm PST Prompted by the closure of Titan Quest developer Iron Lore last week, THQ creative director Michael Fitch ranted on the state of PC gaming and rampant piracy in a post on the Quarter to Three forums

"The research I've seen pegs the piracy rate at between 70-85% on PC in the US, 90%+ in Europe, off the charts in Asia," Fitch wrote. "I didn't believe it at first. It seemed way too high. Then I saw that Bioshock was selling 5 to 1 on console vs. PC. And Call of Duty 4 was selling 10 to 1."

Call of Duty 4: Modern Warfare developer Infinity Ward recently expressed similar dismay at the high levels of piracy for the PC version of its popular first-person shooter.

Fitch explained that piracy doesn't just harm sales—Titan Quest took a big hit in word of mouth when pirated copies of the game crashed after various failed security checks, prompting a negative response by those who had illegally acquired the game. "A lot of people are talking about how it crashes right when you come out of the first cave," Fitch wrote. "Yeah, that's right. There was a security check there."

But piracy wasn't the only thorn in Fitch's side; the developer claims that hardware vendors make PC game developers' jobs a great deal harder, too. Everything from hardware and software conflicts to simple issues like fragmented drives or spyware, Fitch said, are inevitably blamed on the software developers by consumers.

"Put together consumers who want the cheapest equipment possible with the best performance, manufacturers who don't give a shit what happens to their equipment once they ship it... But, it's always the game's fault when something doesn't work."

There are few better examples of the 'it can't possibly be my fault' culture in the west than gaming forums," he added.

Though some development studios have claimed that making a leap to multiplatform development is the only way to offset loss brought on by piracy, not all developers have had such sour luck. Stardock and Ironclad Games recently announced that their PC strategy title Sins of a Solar Empire—which features no copy protection whatsoever—sold over 100,000 copies in less than a month after release.

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  • People pirate more on the PC because its easier, even on that Battlefield Heroes trailer they showPirate Bay torrent site...

    But maybe battlefield heroes is being smart and trying a different route to make money whereas THQ was doing things oldhat style???

    What about Indie games like Mount & Blade ? That was made by a husband and wife wasn't it? I think they are doing pretty well and word of mouth has been good from seeing their forums with tons of mods...i Played the demo and its pretty sweet

    Maybe THQ was just bad with dealing with money? could they not have gone smaller and still made a quality product, i've never played their game tho so I don't know how great it was....