"I know that's hard to hear, because you care about it a lot.. But the audience has no reason to be predisposed positively."
Despite the harsh words, the 2K Boston creative director and former Hollywood screenwriter was jovial throughout his lecture, taking the audience packed with gaming press and developers through an interesting dissection of storytelling in the video game medium.
Another key concept: the pushing or pulling of information. The veteran developer argued that games which require players to pull story information are ultimately more engaging than those which push their narratives onto players.
"Hat-tip to Valve.. I think Half-Life was the pioneer here," he added, noting that while players may miss some available information under the "pulling" dynamic, it's something that designers must live with. "You have to accept they miss most of it."
Levine also expounded on the value of simplification, noting that earlier versions of BioShock were actually much more complex in terms of narrative, but were soon simplified in what he called "The Great Character Massacre of 2006," reducing each actor to the point that each represented a single idea or concept.
"As time went on, we made our story simpler and simpler and simpler," he said, comparing the process of story refinement to that of a sculptor cutting into a piece of stone. "It's really painful to chip away."
Surrounding the world of Rapture with as much mystery as possible was also a breakthrough.
"Asking questions is more interesting than answering them. Think of Lost," he said of the J.J. Abrams television show, and then referred to the Abrams-produced monster movie Cloverfield as "Godzilla, but with less information."
"We call it the mystery balloon because we're pretentious. Who am I? Where am I? Who are the Big Daddies?"
While calling the last levels of BioShock some of the best in terms of gameplay, Levine also realized that by solving the mystery of the player's identity early on, the ending of the game had less of an effect on the player.
"I underestimated the impact that would have on the game."
"They want to get as much detail out of this world, they want a novelistic level of detail."
Even with all of these elements, Levine acknowledged that plenty of gamers aren't going to care at all.
"[Story] can't get in the way of the guy who just wants to play Madden," he concluded. "You have to accept that a lot of people just aren't going to care [about a deep story]."
However, true to form, he left the audience optimistic about the potential of story in games.
"This is a new medium. You have to trust your audience. Trust mystery. Last, we gotta empower the gamer."