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Kohnke: 'We're Not Paying Anyone Off to Review Games'
by Carlos Bergfeld, Dec 14, 2007 1:25pm PSTAs part of PR firm Kohnke's complaint against Gods & Heroes developer Perpetual Entertainment, the company claimed to have convinced "reviewers to write positive reviews about the game." This blunt wording caused many to question Kohnke's methods, and the company has responded to this claim by saying the verbiage was a typo.
"This was nothing more than a typo in the complaint," Kohnke VP Sean Kauppinen wrote to Shacknews. "The game was never released, so it should be clear we didn't mean 'reviews,' but 'previews.'"
Kauppinen went on to say Kohnke never tries to sway a reviewer's opinion of a game. It's a PR agency's job to portray a game in a good light, he said, but it's ultimately up to game journalists to make the decision. "Flat out, we don't convince people to write positive reviews," he stated.
"Anyone who knows me or anyone else here at Kohnke knows that we would never attempt to influence a score from what a journalist thought a game deserved," Kauppinen added. "To reiterate, we're not paying anyone off to review games, this is not related to Jeff Gerstmann, the Illuminati, or HGH in baseball."
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Okay, that's the lesser of the two evils, but it's still an evil.
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I don't read previews very often, and when I do, I keep in mind that some of the features and opinions may not exist in the final game.
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What I don't understand is why so-called game "journalists" are defending the practice of previews and reviews as a legitimate form of "journalism"; They don't even come close to approaching the professional and ethical standards that professional journalism is about. Chris himself points out that We frequently inject opinion into our previews, which introduces bias, and negates any sort of journalistic integrity.
The whole Gerstmann issue, when defended from a "journalist" point of view, only stands to bring down the credibility and reputation of game "journalism"; which is, as wikipedia defines it the discipline of gathering, writing and reporting news,
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Seriously though, that last quip scored some points with me. Did you guys actually ask them about that 'convicing' thing, or did they just read message boards and come out to say that on their own?