Nintendo Pulls UK Wii Ads, Swaps With DS Spots

Nintendo has repeatedly expressed its lack of foresight in planning for the high Wii demand this holiday season. Due to the console's general unavailability in stores, the company has pulled Wii advertising spots on TV and in other media in the UK, replacing them with ads for the company's handheld DS.

"We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand," a Nintendo rep told MarketingWeek.

The ad campaign, produced by London-based marketers Karmarama, will run in 2008 when retail supplies of the Wii increase. Nintendo recently raised its current fiscal year forecast, estimating 17.5 million Wii consoles will be sold through March 2008, up from 14 million.