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Nintendo Pulls UK Wii Ads, Swaps With DS Spots

by Carlos Bergfeld, Dec 07, 2007 2:40pm PST
Related Topics – Nintendo, Games: Console

Nintendo has repeatedly expressed its lack of foresight in planning for the high Wii demand this holiday season. Due to the console's general unavailability in stores, the company has pulled Wii advertising spots on TV and in other media in the UK, replacing them with ads for the company's handheld DS.

"We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand," a Nintendo rep told MarketingWeek.

The ad campaign, produced by London-based marketers Karmarama, will run in 2008 when retail supplies of the Wii increase. Nintendo recently raised its current fiscal year forecast, estimating 17.5 million Wii consoles will be sold through March 2008, up from 14 million.


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Comments

6 Threads | 27 Comments
  • #24
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    By: yourGarbageMan x
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    Note to all conspiracy theorists and amateur economists: An artificial shortage only works when there is a market monopoly or when all of the suppliers collude. That is not the case here since many people who cannot buy a Wii will buy an XBox360 or a PS3 or even a PS2. That's why Nintendo is shifting advertising to the DS; they are hoping to move some of the demand to their handheld.

    I was going to write an ironic response about how Nintendo reducing their Wii advertising is yet more proof of their nefarious plan to hype demand. But I was rather surprised that I didn't have to, because people are still claiming that this is some kind of clever plot.
    Dec 07, 2007 9:07pm PST