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Sega Not Planning New Console, Still Likes Money
by Chris Faylor, Dec 07, 2007 9:04am PSTThough Sega of Japan recently filed an updated trademark for the term "Dreamcast," the company has "no plans to get back into the console business," Sega of America PR director Charlie Scibetta told GameDaily BIZ.
News of the update caused some to speculate that Sega was contemplating a return to the hardware industry, especially since the new filing added phrases such as "flash memory cards" over the original Dreamcast trademark.
Others believe the company was simply protecting the brand name of its last console, especially as the emulation of former Dreamcast titles, perhaps via digital download, is possible on PC, PlayStation 3, Xbox 360, Wii, or another unreleased dedicated platform.
"We're very happy being a platform agnostic company and have moved up the ranks the past three years from #11, to #9, and now stand at #6 in terms of our market share by units among third-party publishers," stated Scibetta. "We like our current strategy and have no plans to change in the middle of this outstanding growth."
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It's amazing to me now that there are 3 major players doing very well with hardware sales; traditionally there's only really been 2 major systems in competition with one lagging very far behind (maybe the PS3 belongs in the ladder position). A 4th system, especially from a company who has been out of the hardware market for so long, would have one hell of a time proving itself to a newer generation of gamers who grew up around Microsoft and Sony.
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