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Kuju Continues Expanding With Kid-Focused Studio
by Carlos Bergfeld, Dec 03, 2007 1:22pm PSTAfter announcing the formation of doublesix last week, U.K.-based developer Kuju Entertainment has added a sixth studio to its roster of development houses. Called NiK NaK, this studio will focus on crafting games for 6- to 12-year-olds and is based in Guildford's Surrey University.
"I am very excited to be heading up NiK NaK, we have big ambitions for the studio to become a world leader in the huge kids' games genre," said newly appointed NiK NaK studio head Kevin Holloway in the announcement.
NiK NaK has started work on a series of games "based on a high IP" that will be unveiled next year. The development house joins Kuju's expanding lineup of U.K.-based studios, as the company recently announced the formation of digital distribution-focused studio doublesix.
Recent Kuju Entertainment titles include Geometry Wars: Galaxies (Wii, NDS) and Battalion Wars 2 (Wii).
Comments
"Earlier this year the maketing department at Kuju had a revelation." reminisced Ian Baverstock, CEO of Kuju Entertainment. "They realized that truly connecting with your audience starts with your company's name, and an overly literal interpretation of who the studio's games target is the way to make that truly meaningful low level connection." Baverstock continued, "I think the Nik Nak brand dove tails well with what we've been trying to do with our other studio names."
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