Deutsch Wins PlayStation Advertising Account

By Carlos Bergfeld, Nov 30, 2007 11:14am PST Los Angeles-based marketing firm Deutsch has won Sony's $150 million PlayStation account, Advertising Age has learned from executives involved in the matter. The win comes after yesterday's report that Sony would not be renewing its contract with long-time marketing partner TBWA/Chiat/Day.

Of its loss of the account and Deutsch's win, TWBA issued a statement congratulating the firm. "TBWA/Chiat/Day is very proud of the contributions that we have made over the past 12 years to establish PlayStation as a legacy brand," the statement read. "The current work in the marketplace has had tremendous impact and speaks for itself. We wish them the best."

Deutsch won the account over Seattle-based marketing firm Publicis, San Francisco-headquartered Venables Bell & Partners, and Santa Monica-based RPA. Founded in 1969 by David Deutsch, the company's clients include car company Saturn, restaurant chain T.G.I. Friday's, and digital imaging company Olympus.

Shacknews contacted Sony for comment, but has not yet received a response.

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