Sony Switching Ad Firms

Sony ads never make any fucking sense anyway.

There is one now the one with the blue rays and crap that is kind of cool to look at, but generally they're just dumb.

For reference: some notable TBWA\Chiat\Day clients (from https://www.tbwachiat.com/LosAngeles/index.html )

- Anheuser-Busch
- Apple
- Absolut Vodka
- Nissan
- Sony Computer Entertainment America

1994, eh? In that time range, Sony has seemed to be trying to project a "we're a special company" aura, as though Sony products are a niche commodity, when in fact they are very rarely the leader in consumer electronics. Look for products being made by Pioneer, Matsushita, Samsung, LG, etc., and you can usually find one that rates better in reliability or functionality.

The 80's and early 90's are long gone; buying a Sony product because of the Sony badge is now lunacy. Very few of their products hold a competitive advantage when compared to the other players. They pretty much proved this by pricing the PS3 at $599; there were some people who bought the PS3 at that price, but very few, to the point where it became a running joke.

You are not special. You are not a beautiful or unique snowflake. You're the same decaying organic matter as everything else.

I don't know the agency internally, but for anyone saying something bad about it because of the ads done so far: my experience on this business has shown that, on pretty much all the time some stupid idea gets transformed into a commercial/campaign/ad, it's the client's fault. Sometimes agencies will create some straightforward, objective ad campaign, and the client will reject in the grounds of "we need more <insert random exxxxtreme word here>" or "my wife doesn't like it". And no, this is not the case of small companies; working for bigger companies tend to make this whole experience much more difficult, and the hierarchy tree you have to go through to get anything approved can wash away most of the original ideas. Sometimes agencies will create 10 different ads trying to please the client and the worst one will be the one selected - that one they created "just because" to show how bad it could get.

With advertising, it's pretty much impossible to find a client that gives the agency total freedom. When you see stupid ads, it's more often than not the client's fault. When you see good stuff, it's usually a combination of a good agency *AND* a client that knows wtf. Which can be pretty hard.

It's for the best. The original PS3 ads were just disturbing.

Remember the baby one? Who the fuck thought that was a good idea?
http://youtube.com/watch?v=gqkNPcUMffU

Well, if they are the ones behind the current commercials with the black morphing city, heavy emphasis on cock-rock band "Saliva" and multi-platform games, then Sony should look elsewhere. It all reeks of trying to be too "extreme".

I enjoyed the PSP Get Your Own ads.

Hmmm... http://www.theonion.com/content/news/perfectly_marketed_tv_show_somehow