Fils-Aime Says Wii Shortage a 'Missed Opportunity'

By Carlos Bergfeld, Nov 28, 2007 12:22pm PST Despite Nintendo's record-breaking sales of the Wii last week, the dearth of units available at retail made it all the more clear how much the company underestimated demand for the console. Nintendo of America president Reggie Fils-Aime admitted as much this week at the Dow Jones Consumer Technology Innovations Conference, calling the lack of consoles "literally a missed opportunity."

File-Aime reiterated that the demand was not artificially created by an intentional shortage of consoles. "There is no secret plan to store Wiis in a warehouse to spur demand. The company, after all, is trying to reach out to women and to 40- and 50-year-olds who aren't avid gamers," Fils-Aime said. "They aren't going to sleep outside of a store overnight or visit a retailer five or six times."

Earlier this week, Fils-Aime said the company was "disappointed" by its low estimates of demand for the system, saying "A shortage benefits no one." The president first admitted the supply of holiday consoles wouldn't meet consumer demand in October, when he said the company's estimates rather than production capabilities were the problem.

"The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that," he said.

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