Sony CEO Claims PS3 on Same Sales Rise as PS2
by Carlos Bergfeld, Nov 20, 2007 5:14pm PSTSony's recent PlayStation 3 price cut and introduction of a 40GB baseline model spurred PS3 sales this month, which had been relatively weak since launch. In light of this, Sony CEO Howard Stringer told Hollywood Reporter the PS3's momentum at this point rivals that of the PlayStation 2 in its era.
"The momentum shift and the energy behind PS3 in time for Christmas is extremely fortuitous," Stringer told Hollywood Reporter. "It was planned by the PlayStation group, but I think this momentum now--particularly the number of games coming out, including our own as well as third-party--is the same as it was with PlayStation 2."
Though momentum is a somewhat general term, the PlayStation 3 sales at this point certainly don't match that of its predecessor's first year on the market--even with the PS2's 8-months of territorially exclusively Japanese sales. The PS2 had shipped 10.04 million units one year after its Japanese launch.
As of September 30 this year, Sony had sold only 5.59 million units of the PS3. The bump given by 100,000 consoles sold following the recent price cut do little to reconcile the difference between its current console's sales and that of the PS2.
Stringer also emphasized the difficulty developers have had adapting to Sony's new platform, although he claims this was the same of the PS2, furthering the argument that the system's "momentum" should not be considered on par.
"The amount of bandwidth and the processing power of Cell give game manufacturers a lot more work to do to use this system to its full benefit--and it's taken awhile to do it," Stringer added. "The same was true of PlayStation 2."
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Comments
I mean, they could catch up for all we know, and well played to them if they do - but short of the PS3 showing up in Oprah's book club, I don't see it happening.
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Demand is measured using both price and sales rate. You can't compare the demand of the PS3 to the PS2 using sales rate alone, until it's $299. Comparing sales of two products with different prices is an "apples-to-oranges" comparison (when the price difference is that big).
Also, the demand of the PS3 is actually higher than the Xbox 360's. The Xbox 360 has only sold about 12-13 million after two years at $299/$399. That's half of what the PS2 shipped in its first two years. This is important to developers because total sales at this point are meaningless, growth potential is what matters. The Xbox 360 has no chance of becoming as popular as the PS2. Because of the Wii's short lifespan, it won't either. Which leaves the PS3 with the best chance to succeed the PS2.
All the Sony critics are wrong:
If the PS3 sold 5.5 million at $299 over one year, it would have been a failure.
The Xbox 360 selling only 12-13 million at $299/$399 over two years, is a major failure. Peter Moore left before this became obvious to gamers. Microsoft's next console will likely be its last.
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The statement strikes me as odd/desperate for so many reasons.
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There are some good games coming out for the PS3 during the next few months ( http://tinyurl.com/3cxhv6 ), but I don't see any exclusive system-sellers. As for the number of gaming coming out soon -- yes, that's great and all, but the X360 and Wii have already been going full-steam for a while. Should people be applauding Sony because they're finally out of the starting gate?
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PS1/PS2/PS3 sales (cumulative, aligned) for the first 80 weeks
http://vgchartz.com/hwlaunch.php?cons1=PS®1=All&cons2=PS3®2=All&cons3=PS2®3=All&weeks=80
Same (invidual sales per week, not aligned) for the last 1 year
http://vgchartz.com/hwcomps.php?cons1=PS®1=All&cons2=PS3®2=All&cons3=PS2®3=All&start=39040&end=39404
So the PS3 seem to be catching up with the PS2. It's still a long way to go though.
Still...
All 3 major systems (cumulative, aligned)
http://vgchartz.com/hwlaunch.php
Same (individual sales per week, not aligned)
http://vgchartz.com/hwcomps.php
ps3 momentum = (price of unit) * (units sold / time)
To say that momentum is at PS2 levels is the same as saying that sony won't lower the price any time soon because demand is high. When manufacturers lower the price, it is only because they want your demand to reach their supply to maximize their revenue.
When momentum goes down, you might price if you think your units sold / time will go up.
How is this any better than "our console is easy and intuitive to code for and no special voodoo knowledge is required to grasp its true potential" ?
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Is it just more sony PR bullshit or am I missing something about the PS3?
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