Nintendo Expects Wii Shortage Problems Through Holidays

By Chris Faylor, Oct 01, 2007 10:48am PDT Following up on his promise of flooding the marketplace with an "unprecedented" number of Wii consoles, Nintendo of America president Reggie Fils-Aime (pictured left) has admitted that there is no way the company can meet consumer demand this holiday season.

"The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that," Fils-Aime told the San Jose Mercury News. "And the ability to ramp up production and to sustain it is not a switch that you flick on. We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't."

The president went on to recommend that hopeful Wii owners check out "all of the likely suspects"--Best Buy, Circuit City, GameStop, Toys R Us, Wal-Mart--and ask about this shipment schedules, which Fils-Aime said should be frequent.

"The only other pragmatic advice is that we're aware of the situation, and we're working very hard to address it," he continued. "Believe me, I'm constantly pushing for more capacity and more volume."

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  • My Best Buy has finally reached a point where we usually have one or two in stock, and we get 10+ a week. They just have been selling that well. But, Nintendo is definitely anticipating high demand because they have implemented this policy right now:

    The amount of Wii's a store sells for the next month or so will determine the size of the shipments a store receives during the holidays. So, Nintendo is trying to at least target the higher volume stores and make sure they get larger supplies. It's certainly not a foolproof plan as volume could be low right now in some stores because people in that area are just waiting right now. But, it's really about the only way Nintendo can try and calculate shipment size.