Far Cry, Prince of Persia Free Downloads

I'm not a psychology major, but I'm pretty sure the psychology here is not "If we show the player a Big Mac ad, he will then desire a Big Mac". As hopelessly misguided as advertisers usually are, they at least know that people don't work that way.

I think what they wish to achieve here is an association between the fun/pleasurable feelings you get from playing (or replaying) the game and, in this case, McDonald's. Similar to advertisers that use people partying/playing/having fun to sell things like beer or cigarettes, even when nobody in the commercials are drinking or smoking (Here in Canadia I believe its actually illegal to show people drinking beer in adverts).

The desired result here being, the next time you see a McDonald's you have a positive feeling and in turn have a desire to eat at McDonald's.

As far as in game advertisements go, this seems like a pretty effective system. I mean, the games are free, and the advertisements themselves don't seem too intrusive. What advertisers need to realize is that if they make people loathe their advertisements they probably hurt the product more than they help.

As for me, the ads during loading put me off downloading any of these. Unless the ads are silent. Could anyone who's tried one of these tell me what the loading screen ads are like? Are they pictures? video? sound?

I wouldn't mind trying farcry since I only played the demo (and didn't impress me enough to buy it, the AI was messed, though i dunno if that has changed).