Ubisoft Goes Hollywood, Guillemot Predicts 50% Growth for Game Industry by 2011

Paris-based Ubisoft will more earnestly pursue game-related movie efforts with upcoming titles, CEO Yves Guillemot revealed after his keynote at the Edinburgh Interactive Entertainment Festival in Edinburgh, Scotland. Guillemot's words indicated a desire to pursue more full-scale movie-making efforts, such as the upcoming Prince of Persia movie.

Guillemot had hinted at this shift in the past, though this time he characterized the move as an absolute business necessity to stay competitive in the industry. "We will have to start making movies," he said. "If we don't do it, we won't be able to take advantage of the power of the next generation."

The CEO made it clear that unlike the late-in-coming Prince of Persia movie, he hopes to launch accompanying movies and books simultaneously with upcoming video game launches. The company already revealed an Assassin's Creed novelization and a short film based on the title, which is being finished in Ubisoft's recently opened CGI film studio.

During his keynote, Guillemot predicted a 50% increase in the video game market over the next four years. He also revealed an upcoming project for Ubisoft focusing on collaborative play between children and adults. "We're announcing a new game in the next few weeks for the family to play together," he said.

The company is also looking at ways to integrate user-created content into more of its titles, Guillemot said.