Studio Heads Talk At Hollywood Games Summit

World of Warcraft and 300 Spartans cross paths in the search for big cash. Brash Entertainment's Thomas Tull and other executives speak out at the Hollywood Games Summit.

7
Running a gamut that tends to be weighted towards the low end of the quality scale, movie-licensed games still represent a financial investment that is safer than most. Occasionally, the segment produces titles that perform well both at retail and with critics--Starbreeze's The Chronicles of Riddick: Escape from Butcher Bay stands out in many gamers' minds as such a title. These diamonds in the rough are somewhat less common among game-based movies, which have had a fairly unimpressive track record for years. Nonetheless, despite critical and financial resistance to many tie-ins, studios of both industries are intent on making progress, lured by the benefits of building on established properties.

With that agenda in mind, executives and artists met at the Hollywood and Games Summit in Hollywood, California this week, discussing their successes and failures in adapting works originally meant for other artistic forms. Suggestions were shared and criticisms handed out--with massive amounts of money to be made, both sides of the table are looking for new strategies to compete for consumer dollars.

"It's a portfolio approach," said Brash Entertainment co-founder Thomas Tull in a keynote address, according to the LA Times. Since its creation earlier this year, Brash has raised some $400 million to develop over 40 games based on movie properties.

Tull also serves as CEO at Legendary Pictures, which has produced films such as Batman Begins and 300--the latter of which will soon see a game adaptation by Brash. "I have very strong feelings--from the movie side--that making movies based on games just because they sold well is a really bad idea," Tull said, according to Gamasutra. "There've been some like that that weren't up to snuff just out of the gate."

In addition to the recently-revealed Diablo movie project, Legendary is currently at work producing a film based on Blizzard's Warcraft universe. Working within both industries, Tull has a unique perspective on the business. "I think some of the stuff that makes a game translate well into a movie is a good story," he said in reference to the World of Warcraft project, adding that Legendary is working directly with the game's designers and writers as they develop the picture. "If there's a lore, if there's a road and story and a world that's been created, and characters that are interesting in a way that's more than just point and shoot."

As far as games go, Tull concedes that adaptation is a hard business to bank on. "It's difficult to predict with accuracy when you're going to end up with a hit," he admitted. "There's always an element of magic involved."

Is it magic that produces a good game, or merely a concerted effort? "These types of games are done assembly-line fashion by people who are only interested in making money," said Jesse Alexander, an executive producer with credits on TV shows like Heroes and Alias. "Very often the products are inferior. And then the whole franchise suffers because people get a bad experience."

What makes it so difficult to properly adapt a piece of work to the computer screen? The consensus seems to be that it is a lack of communication.

"Most studios can make a really good movie in 10 to 12 months. Good games take a lot longer to make, sometimes up to two years," said Bill Kispert, vice president of Universal Pictures Digital Platforms Group. "Licensed games have a bad reputation, and it's probably well deserved."

Kispert knows something about successful adaptations. He recently helped entice publisher Ubisoft to produce a game based on Universal's remake of King Kong, due in part to the promise of creative freedom for the game's developers. Rather than waiting until filming was finished to begin production, the game was developed concurrently with the film by famed designer Michael Ancel (Beyond Good & Evil, Rayman), who communicated directly with King Kong director Peter Jackson. The result was a game that achieved critical and financial success.

"At the end of the day we're in the storytelling business," Tull concluded, stressing that collaboration is a necessary component of development. "The video game business had become so big and so prevalent that [directors] want to be involved in these games... [In the past] games have been treated by studios like lunchboxes or other merchandise, rather than having the VFX guys come and help with the games in the creative process. I think that day's about to come."

Filed Under
From The Chatty
  • reply
    June 27, 2007 5:07 PM

    10 million a title? Or are some still going to be shat on and others will receive more funding based on the popularity of the title/franchise?

    Why did they feel the need to come together at a Summit? Most movie games suck, stop wasting time and money talking about it, and just make better games.

    And the same goes for games made into movies. Less talk more results!

    • reply
      June 27, 2007 5:12 PM

      The first step would be to stop hiring Uwe Bole.

    • reply
      June 27, 2007 5:15 PM

      Well, presumably they believe that talking about it, and sharing experiences and ideas will result in better games. The Game Developers Conference is founded on the same principle.

      I don't know if that's going to be the actual result, but I'm sure it's why they feel the need to have a summit.

      • reply
        June 27, 2007 5:35 PM

        But isn't GDC a primary focus for independent developers? By all means, if they come away from this and in the next 18-24 months we start seeing some AAA titiles based on movie licenses, then I'm all for it. But based on history, I am still incredibly skeptical. The current trend for movie licenses is what? 1 in 7 are of reasonable quality, and 1 in 20 are AAA?

        Hollywood would be wise to just license material for the Sims. Win win for all (except us few who find the current crop of the Sims just atrocious).

        • reply
          June 27, 2007 5:43 PM

          No, not at all, that's not even remotely the case. In fact, if anything, large wealthy developers are more able to send a bunch of guys out to San Francisco for a week. Independent studios still make the effor, though.

          • reply
            June 27, 2007 8:54 PM

            Yeah, GDC can be really expensive. It's really focused on the games industry at large, so you see and hear about big budget, small budget, mobile, casual, serious, everything and anything that can be considered related to game development.

            • reply
              June 27, 2007 8:55 PM

              Actually, this was more of a reply to dedgecko.

            • reply
              June 28, 2007 10:23 AM

              thanks for the info, not sure why I was under the previous impression (oh that's right, I'm not good at reading up on things)

    • reply
      June 28, 2007 12:20 AM

      I think the most telling piece of info here is that movies get made in less than a year, and VG's take much longer. Given that time constraint, it's no wonder that so few movie based games are so shitty.

Hello, Meet Lola