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Brains Wide Shut: Nicole Kidman Promotes Brain Training in Europe

by Nick Breckon, Jun 25, 2007 10:30am PDT

Nintendo today announced that it has struck a deal with actress Nicole Kidman (BMX Bandits, Batman Forever) to promote the upcoming sequel to its Brain Training series of games in Europe. Kidman will appear in print and television commercials advertising More Brain Training from Dr Kawashima: How Old Is Your Brain?, known in North America as Brain Age 2: More Training in Minutes a Day. "I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training," said the actress, who will be shown in a "home setting" while playing the mentally challenging game in a TV commercial which debuts tonight. "Most importantly, I've quickly found that training my brain is a great way to keep my mind feeling young." Kidman turned 40 last Wednesday. More Brain Training will see several new additions to its assortment of brain busters, as well as more sudoku puzzles and a Dr. Mario-styled minigame. The European title will hit stores in Europe on June 29th, with Brain Age 2 making its way to the US in August.




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