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Quake Wars to Contain In-Game Ads

by Chris Remo, Jun 19, 2007 4:39pm PDT

Splash Damage's upcoming multiplayer shooter Enemy Territory: Quake Wars will contain in-game advertising, producer Neil Postlethwaite confirmed today on the game's development blog. According to the producer, the ad program will help finance Splash Damage's plans for ongoing maintenance and content updates to the game. "For the last four years, we've put all of our effort into making Enemy Territory: QUAKE Wars. So, we're not planning to ship this game and walk away. We want to keep supporting ETQW in as many ways as possible," wrote Postlethwaite. "To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. "Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in," he continued, pointing out that certain areas such as the sides of shipping trucks are well-suited to advertising. Only non-personal information, such as the length of time spent viewing ads, will be tracked by the advertising firm. Advertising will soon be implemented in the game's upcoming 60,000-player beta test, which begins this week. Postlethwaite also noted that an official demo will be released prior to the game's full launch. As we reported last month, Enemy Territory: Quake Wars is expected to ship in the third quarter of this year. It is being developed for PC by Splash Damage, for PlayStation 3 by Z-Axis, and by Nerve Software for Xbox 360.




Comments

77 Threads | 245 Comments*


  • Bad excuse about the quality/quantum of new content relying on ads. The industry has survived so far without. If you make a good game you will sell enough copies. If you make a crappy game you will have to make money som other way. If they just admitted it was all about money instead of some lame excuse. Personally I coulnd't care less about ads. If the right one hit's me at the rigt time I might actually buy something. Allways loved ID, bought ALL their games. Lost a little respect here. Be honest damnit. Everyone want's the game industry to make money so we can have great games.

























  • Oh well...I had been deciding if I should pick up this or Frontlines: Fuel of War. That decision has now been made for me. If it turns out that Frontlines will have ads, then I'm not buying either one. Sooner or later they'll learn. I didn't by BF2142 and I'm not going to ever buy any game that sports ads unless I benefit. Give me cheaper prices, free mmo play (ex. Anarchy Online), or leave the ads out.

    I also don't care for the patronizing comments regarding "ongoing maintenance and content updates to the game" FPS games have been providing shit like that for years. Don't tell us that now you need ads to support patches, maps, etc....it's insulting.

    ...and now a note to gamers: If you really don't care about the ads, pick it up. I'm sure it's going to be a solid game. However, if you don't like the ads. For fuck's sake don't buy. They love it when the community bitches then hands over their money like lemmings.






  • Advertising in games isn't as controversial as everyone is making it out to be. In fact, it can be good as long as it stays in the game world and doesn't spill out into the startup splash screens, menus and other places we interact with the game. As buggy and problematic as 2142 is, if in-game advertising will allot additional money for updating the software and getting the game running solidly and smoothly, I'm all for it. And if it also earns 2142 players some new content (like the free maps Battlefield 2 somehow gets) then it is even better.

    That said, Blizzard manages to implement advertising into it's Battle.net in-game browser for games like WarCraft III and StarCraft (and you can bet StarCraft II will feature the same advertising setup) without making it a pain. I can fire up B.net, pick a channel and get in line for a game and I'm never annoyed by pop-ups that block the whole screen and talking ads trying to gimmick me into an iPod. Sure, these ads are apart of the aforementioned game menus, but they are not problematic to my gaming experience.

    You can not forget that most news aggregators have to fund their websites with advertising but that doesn't stop you from visiting them. What about servers that most PC gamers play on for free? These services have to come from somewhere and few and far between are the individuals with the motivation (and the pocket book) to make these things happen. Remember that these things are not free and that advertising helps make them possible.

    Furthermore, you don't have to pay attention to advertisements and that is to say that I don't see a bunch of gaming guys running to their local convenience store to buy a pack of tampons or a new washing machine (and I know if you watch TV you've seen a tampon or washing machine commercial). Also, what about when your friend buys something and you see it only to judge it so cool you want to buy your own? It could be said that your friend has the same affect an advertisement has on you even though your friend is not an animated .gif or flash file that blinks and boasts about a product.

    Thus far nobody has had to endure characters that appear in Nike shoes and Sean Jean tall t-shirts and other forms of branding/advertising without accepting the endorsement in the first place (e.g. the 50 Cent video game or any of the NFL, NBA, FIFA-esque sports games). In fact, most people who play the EA line of sports games are subjected to music advertising every game where new and popular artists and their music are featured in an in-game soundtrack. You don't buy Madden for the music, you buy it because you want to smash your friends all the way to the Super Bowl.

    So let the advertisements roll. Just don't over-do it guys... 30 minute time slots usually feature less than 20 minutes of TV; It would be a shame to see games go the same way.


  • it was a blind buy for me until now because ive played the first game for free,enjoyed it for most part and knew that id/splashdamage games are halfway "bug free" unlike the clusterfuck battlefield series. i give it to them that unlike most developers the hand out an open beta and a demo prerelease so i can see how bad its going to be but overall i'm really disappointed and consider skipping this one depending how bad its going to be.
    i also feel like a fool for lobbying friends to buy it with me at release with arguments like "hey and its without fucking ads and stuff".