Quake Wars to Contain In-Game Ads
by Chris Remo, Jun 19, 2007 4:39pm PDTSplash Damage's upcoming multiplayer shooter Enemy Territory: Quake Wars will contain in-game advertising, producer Neil Postlethwaite confirmed today on the game's development blog. According to the producer, the ad program will help finance Splash Damage's plans for ongoing maintenance and content updates to the game. "For the last four years, we've put all of our effort into making Enemy Territory: QUAKE Wars. So, we're not planning to ship this game and walk away. We want to keep supporting ETQW in as many ways as possible," wrote Postlethwaite. "To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. "Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in," he continued, pointing out that certain areas such as the sides of shipping trucks are well-suited to advertising. Only non-personal information, such as the length of time spent viewing ads, will be tracked by the advertising firm. Advertising will soon be implemented in the game's upcoming 60,000-player beta test, which begins this week. Postlethwaite also noted that an official demo will be released prior to the game's full launch. As we reported last month, Enemy Territory: Quake Wars is expected to ship in the third quarter of this year. It is being developed for PC by Splash Damage, for PlayStation 3 by Z-Axis, and by Nerve Software for Xbox 360.
Review: Beat Hazard Ultra (iOS)
Tim Schafer expected $2000 on first day of Kickstarter funding
Trend Micro offers internet security for Vita
Super Stardust Delta launches with day-one DLC
Unreal 'Samaritan' demo requires ten times Xbox 360's processing power
Comments
However, if Valve said tomorrow that HL2 Ep2 will have advertisements and they said it will because they want to make more money, I'd be cool with that. Not because it is HL2 Ep2 but because of truth.
Just say "WE WANT MORE MONEY" please. Is that too hard?
I play a game to have fun and as long as no one is pinning me down forcing me to stare at a wall, explaining to me just why I HAVE to buy Brand X's new eye scraper.. well, i just don't care.
Thread Truncated. Click to see all 2 replies.
Not buying it because of these fascist-marketing ideas.
I'd rather pay you $40 for an expansion pack than see shit like this go on so you can continually "support" the game. Shove the ads up your stupid asses.
Thread Truncated. Click to see all 7 replies.
I have yet to even notice the ingame ads in bf2142 (are there any at all?).
and what about Forza 2, haven't seen so many ads in a game since forever and yet no one speaks a word
Games aren't cheap to make, and everyone keeps harping on about PC games not selling well etc..
They have to make money somehow, and id rather it be this way than the Hellgate method of paying for extra content.
The bitching about it is getting boring.
Thread Truncated. Click to see all 11 replies.
Thread Truncated. Click to see all 2 replies.
Ads in-between map loads. I could deal with that. However, don't do something stupid like, show ad, then load map. Figure out how to do them both at the same time so that the gamer doesn't feel as though you're delaying their fun just to watch your stupid ad.
Subscription model. Keep this competitive. Allow people to run their own servers, and don't charge the server operators fees to be a registered server or any other such retardedness. Server operators are doing you a favor. Charge players a monthly fee that is comparable to MMOs. MMOs run their own servers and provide a lot of customer support. So you should charge less than your average MMO.
Thread Truncated. Click to see all 2 replies.
Thread Truncated. Click to see all 9 replies.
I find generic names goofy. We're trying to make games more like movies anyway. So I'd say that product placement is inevitable and makes sense.
Thread Truncated. Click to see all 2 replies.
Thread Truncated. Click to see all 4 replies.
http://img524.imageshack.us/img524/1948/quakewarsadft6.jpg
Thread Truncated. Click to see all 4 replies.
Normal game - $50, game ads.
Collector's edition - DVD + no game ads....$80 :)
Thread Truncated. Click to see all 10 replies.
I think this is more likely the reason for the ingame ads. From the looks of it this game's production has probably taken 1.5 years longer than was accounted for, so they might be walking away with a very narrow margin.
Thread Truncated. Click to see all 2 replies.
Thread Truncated. Click to see all 15 replies.
Thread Truncated. Click to see all 4 replies.
How about making the ads optional and the people who allow the ads get the upcoming content. Patches are free to everyone but if you want the new levels, guns, etc. you let the ads in the game.
Yeah I know it would never fly but it's an idea to see if their statement is valid.
Thread Truncated. Click to see all 2 replies.
When they pay me to watch their fucking insidious fucking advertising i'll play the game. What the fuck is wrong with dev houses these days anyway; fucking cocksuckers.
Thread Truncated. Click to see all 3 replies.
"Reasonably well" means taking the brand/product they're hawking and adapt it to actually fit into a future world. "AXE - The Strogg Chicks Love It", "Join the US Marines and fight the Strogg Hordes!" - those would be an acceptable form of advertising to me.
But no, they'll stick a picture of the 2008 Dodge Caravan on a wall.
Thread Truncated. Click to see all 2 replies.
Thread Truncated. Click to see all 2 replies.
television
print magazins
news papers
post box
email box
websites
sport arenas
on buildings
on vehicles
on humans
.
.
.
now in games?!
i hate advertising. i buying and pay money for a game and my brain get raped by ads from several companys. now this sucks really. i dont think i want buy any product of em, my brain remeber at this negativ feeling and i dont told/advise my friends, employees etc. to buy this product.
i dont understand why the gaming community nothing do against it. you love it? you maybe grown up in a world of ads? its seems so. brain washed.
Thread Truncated. Click to see all 6 replies.
I also don't care for the patronizing comments regarding "ongoing maintenance and content updates to the game" FPS games have been providing shit like that for years. Don't tell us that now you need ads to support patches, maps, etc....it's insulting.
...and now a note to gamers: If you really don't care about the ads, pick it up. I'm sure it's going to be a solid game. However, if you don't like the ads. For fuck's sake don't buy. They love it when the community bitches then hands over their money like lemmings.
Thread Truncated. Click to see all 4 replies.
I'll probably buy it anyway, but yes I am now honestly looking forward to the game less because Splash Damage (and id for letting them get away with it) has now shown they're not as concerned about making the game as good as it can be, but are instead more concerned about squeezing all the cash they can out of the brand.
Thread Truncated. Click to see all 4 replies.
Thread Truncated. Click to see all 2 replies.
Like someone else suggested, I'd rather PAY for an expansion rather than be bombarded by obtrusive in-game ads which are supposed to support the developers ability to continue adding content.
That said, Blizzard manages to implement advertising into it's Battle.net in-game browser for games like WarCraft III and StarCraft (and you can bet StarCraft II will feature the same advertising setup) without making it a pain. I can fire up B.net, pick a channel and get in line for a game and I'm never annoyed by pop-ups that block the whole screen and talking ads trying to gimmick me into an iPod. Sure, these ads are apart of the aforementioned game menus, but they are not problematic to my gaming experience.
You can not forget that most news aggregators have to fund their websites with advertising but that doesn't stop you from visiting them. What about servers that most PC gamers play on for free? These services have to come from somewhere and few and far between are the individuals with the motivation (and the pocket book) to make these things happen. Remember that these things are not free and that advertising helps make them possible.
Furthermore, you don't have to pay attention to advertisements and that is to say that I don't see a bunch of gaming guys running to their local convenience store to buy a pack of tampons or a new washing machine (and I know if you watch TV you've seen a tampon or washing machine commercial). Also, what about when your friend buys something and you see it only to judge it so cool you want to buy your own? It could be said that your friend has the same affect an advertisement has on you even though your friend is not an animated .gif or flash file that blinks and boasts about a product.
Thus far nobody has had to endure characters that appear in Nike shoes and Sean Jean tall t-shirts and other forms of branding/advertising without accepting the endorsement in the first place (e.g. the 50 Cent video game or any of the NFL, NBA, FIFA-esque sports games). In fact, most people who play the EA line of sports games are subjected to music advertising every game where new and popular artists and their music are featured in an in-game soundtrack. You don't buy Madden for the music, you buy it because you want to smash your friends all the way to the Super Bowl.
So let the advertisements roll. Just don't over-do it guys... 30 minute time slots usually feature less than 20 minutes of TV; It would be a shame to see games go the same way.
i also feel like a fool for lobbying friends to buy it with me at release with arguments like "hey and its without fucking ads and stuff".
Thread Truncated. Click to see all 17 replies.
-1 customer
Thread Truncated. Click to see all 3 replies.
Thread Truncated. Click to see all 2 replies.