This week, Sony Computer Entertainment America sent out a press release stating that the company would be receiving an Emmy Award for Technology and Engineering, honoring its motion-sensitive Sixaxis controller that ships with PlayStation 3. Upon release of the news, a great deal of news sites and blogs expressed surprise that Nintendo's Wii remote, which features a more dramatic layout change than the DualShock-derived Sixaxis as well as more comprehensive motion sensing capabilities, would be passed over for such an award. In fact, it seems that Sony's Emmy was not for Sixaxis at all, but for its first DualShock controller, the revised pad that replaced PlayStation's original controller. The news comes by way of blog Hydrapinion, which contacted the National Academy of Television Arts and Sciences for clarification on the matter.
"I would like to confirm that Sony did not win for their PS3 controller, they won for their Dual Shock [sic] Analog controller," said a NATAS representative. Furthermore, it appears that the Emmy was actually shared with Nintendo for its introduction of its directional pad, a feature that has been included in some form on every major console platform since the NES. "[DualShock] was nominated by our internal group and considered along with the Nintendo D-Pad both of which were considered Emmy worthy for the development of the generation of controllers that followed the classic joysticks.," added the rep.
Sony's bizarrely misleading press release has yet to be explained. Nintendo has not released any announcements regarding the award for its D-pad.