Holla at PSP
by Steve Gibson, Dec 12, 2006 9:29am PSTMany people probably recall that a while back Sony hired a bunch of people to bust out some areas with graffiti in a strange way of trying to promote the PSP. Now they are getting in to really awful rap videos and submitting them to YouTube along with odd websites claiming to be something other than advertisements.
This website is set up as a PSP fansite where the marketers with Sonys approval pretend to be kids that want a PSP and posted a rap video titled All I Want for X-mas Is A PSP to go along with the following LIES: heres the deal::: i (charlie) have a psp. my friend jeremy does not. but he wants one this year for xmas. [snip]We all know 'viral' marketing is hot these days with silly stuff like shills in forums and game reviews on websites combined with ad buys claiming to be impartial. There arent really many surprises left. As long as its legal or close to it with some strange twisted idea of the law companies will do it to make money. Congrats to Sony for their ongoing efforts to think outside the box and grab mindshare with those prosumers!
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Comments
It's on par with all the people that cry about Microsoft..
wahh.
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I don't know much about consoles, but I hear that the PSP is a great piece of hardware with no games to play on it. Why doesn't Sony just do something about that?
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Good or bad, their attempt at viral has definitely gotten them plenty of attention.
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Xbox has wound up being the console with the hip 18-24 year olds. It got there by tying in with MTV, Sprite and Snoop Dogg every time there was some sort of ESPN2 X-Games Extreme Snowboarding thing to sponsor. It wound up being the "hip" console.
Now Sony is trying desperately to make the PSP the "hip" handheld. The one way they might be able to finagle a small hold on this would be if they could parlay the perception that Nintendo is the handheld for kiddie games. But ironically, the DS is holding on to the top spot for the same reason the PS2 had 70% of the sixth generation market - hip or not it had all the good games. DS could be hot pink (actually, it is pink in some territories) and it will still win since it has the good games.
Sony either needs to get a LOT of better games on the PSP, games that play to the strengths of a handheld and are not trying to be PS2 games, or just give up on it. If they're not careful they'll never cement a lead with the PS3 like they did with PS2.
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That being said I think that video is really funny, although I wouldn't really say it would improve my opinion of the PSP itself.
You know how Pepsi ads focus on how much better they are than Coke? What do Coke ads have? CGI polar bears and the Coca-Cola logo. When you're on top you don't acknowledge your competition, you don't try desperate tactics to sell, and you don't even hint that there's a problem.
The rap video above made me pine for the slick production values of the Insane Clown Posse
Ads are getting weirder and weirder these days.
I mean, it's the most depressing that, like spam, it doesn't die off because there are actually idiots out there who fall for it, but the whole deal is just depressing and annoying.
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