Threewave Interview

Know your roots kids, if you have ever played CTF in a modern FPS and loved it these guys did it first and IMO did it best.

QuakeWorld Threewave CTF 4 Life.

Product placement is interesting because in the past there are many games who would try to get real products in their game but had to pay to license them.

I wonder if in the future(or maybe this is already happening) car companies will be footing the bill in the creation of a new Need for Speed title instead of the other way around.

I can easily see in the near future a GTA, Tony Hawk, Saints Row or even the Sims type game incorporating real products you can use to customize your character instead of false ones. This in turn could affect the content of the game if you are talking about GTA or Saints Row, but Tony Hawk I could see going crazy with this. You customize your skater in clothes available to the consumer or your character can be sponsored by real company counterparts in the game.

Just think of the money to be made here.

But creating that sponsor driven content is really how we would like to evolve multiplayer games - so you’re not just shipping with the ten maps that come with the game, then maybe you release five maps later, and then mod community does 500 maps but only about three are really good. We’d like to provide sponsored content that also supports the brand of the FPS, allowing it to have a whole stream of maps that are available month after month, featuring different product placement each time. Maybe in a Jeep-Chrysler level you’ll be able to drive their vehicles. Maybe a Pepsi branded level where you jump through a Pepsi logo to materialise somewhere else.

I'm sorry, what? That sounds fucking retarded.

i respect what they've done in ther past... but it sounds like they've tricked themselves into believing their own lies about how "exciting" in-game ads are.
who the fuck wants to jump through a pepsi logo.

The discussion of all the "sponsor-driven content" stuff makes me sad though. Yeah, I really want to "jump through a Pepsi logo" in maps :( ... kinda depressing to hear the Threewave name in this context.

"It’s an original IP due the middle of next year for Xbox 360, and it uses one of the advanced physics engines; new physics, new special effects, and a new level of realism, a lot of different things people probably haven’t seen in a game before. Unfortunately, it’s not announced yet.

We have a couple of projects coming out for Xbox Live Arcade too, which is new to us. "

Kick ass I can't wait, tw rocks! :)