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Activision Grabs Guitar Hero
by Chris Remo, May 10, 2006 2:00am PDTActivision today announced that it will be acquiring music-oriented video game publisher RedOctane, which publishes and owns the IP of Harmonix Music Systems' acclaimed Guitar Hero (PS2). Guitar Hero was one of the best-reviewed games of last year, appealing to a surprisingly broad variety of audiences.
Under the terms of the agreement, RedOctane will become a wholly owned subsidiary of Activision and the company's management team and key employees will sign long-term employment contracts with Activision. RedOctane will continue to be based in Sunnyvale, CA. The transaction is expected to close during the current fiscal quarter. The closing of the transaction is subject to various specific and general closing conditions.Developer Harmonix is currently working on Guitar Hero II (PS2), which is playable this week during E3 on the show floor..
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They need to spit out a billion music packs. Same damn game, just 35-40 new songs, sell like 10 different disks for $30 a pop.
Hold me.
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I've been there (not Red Octane, but an employee in this situation), and it isn't always pretty.
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