Teens Gaming Less?
by Chris Remo, Apr 11, 2006 2:30pm PDTResearch firm Piper Jaffray performs a biannual study of teen buying habits. The 11th iteration of "Taking Stock With Teens" has just been released, and it demonstrates some interesting trends when it comes to video games. Gaming as either a dedicated or occasional hobby was widespread, with 81% of those surveyed owning a gaming system and 59% playing games at least once a month. However, these numbers are on the decline. Eighty percent said they are playing games less in 2006 than they had previously, and 70% said their interest in games is dropping. This trend adds to existing declines in teen interest and buying habits in terms of games, with survey results last year in line with these.
Piper Jaffray & Co. Senior Retail Analyst Jeff Klinefelter and a collaborative team of other senior research analysts recently released the results of the 11th bi-annual proprietary research survey on teen spending habits and retail brand perceptions, titled "Taking Stock With Teens." Klinefelter and team conducted mall research field trips with approximately 700 teens from 12 high schools in nine states across the country and Canada. Additionally, the team surveyed another 1,235 students across the country through a partnership with the national DECA organization in an online survey.The industry has seen consistent drops in sales year over year for several quarters, with Wedbush Morgan expecting that to continue with an 18% game sales decrease this March from the same month last year. Publishers have generally pointed to the console generation shift as the primary instigator of the downward trend, which is reinforced by consumer reluctance to buy current-gen products in the wake of the Xbox 360's release. However, survey results such as these may indicate that part of the cause also lies with a significant gaming demographic showing less interest in a more general sense.
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Comments
the dedicated gamer is not longer in his teens and he is more discerning when he buys a game.
the quality of games has certainly declined greatly in the past 3 years.
modern teens no longer find it "cool" to be a gamer.
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remember when just shooting a dot at a pixel was exciting?
now nothing appeases me in gaming. i wish my standards were lower :(
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Now that I think about it game quality may be a problem. I thought it was just me, but all my friends are playing less games too. The only games I play right now are Counterstrike Source and Oblivion. I didn't buy a single game for the christmas season because nothing looked interesting. "Civilization 4", :Perfect Dark 2". Cmon gaming industry, the reason sales are going down is because your turning crap. I can only think of 1 game that I still sorta enjoy playing from last year (BF 2). Thank God Oblivion is so good.
CoD2 wasn't bad and Red Orchestra is fun but Oblivion is the first new game i have played in a long time that I actually enjoy. WoW doesn't count because when I played it it was compulsive, I honestly didn't really enjoy playing past level 45 or so but I stuck it out till 60 and then played another month *shudder*
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For instance, if you did a survey that asked "Do you plan on exercising more/less this year?", I'm sure you'd get much more "more's" than "less's", even though they should be equally distributed if everyone answered completely honestly.
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When a Resident Evil 4 comes out, it dominates my weekends for a while, so I'm still up for serious gaming - but more and more, I find myself playing games that are 5 years old, like Thief 2 or Deus Ex.
Most of the gaming I do on PC is actually fanmissions for the Thief series; mainstream releases (with the exception of the upcoming Sin and Bioshock) just haven't been that interesting lately.
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There's still a lot of good games for the PS2, and still some coming out, though.
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I don't have the time to sit and play a game that takes hours to get into (most RPGs), requires intricate knowledge of complicated areas (Metroid Prime 2), or requires a plethora of buttons in difficult combinations at the exact right times (Ninja Gaiden). A game with a steep learning curve is a game I don't play much.
The games that I find myself playing most often are simple, fun games that I can put down when I must, and just pick up where I left off with little or no re-learning curve.
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These days a high end video card costs close to double the processor and these next generation consoles like the X-box cost several hundred dollars.
You can, however, look at the Nintendo DS's success and see why it is successful because it bucks most of the trends of the rest of the industry:
It's comparatively cheap, and so are its games.
It has access to a huge gaming library
The newer games tend to be far more innovative or different from the usual fair
If the industry really wants to see sales revitalize in the teen sector they are going to need to have a wider selection of innovative/non-standard approach games and above all else they need to reel their costs in to a more acceptable level.
Sure, most of the people in our generation can afford this stuff if we really want to. A lot of us have grown up, are in the workforce, making some ok money, etc. But the teen/college group of kids are as cash strapped as always. So they are looking for something that really stands out that they can readily afford, and the industry really doesn't provide that much anymore.
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My brother is 18 and he's been the same way since about the same age.
My two kid cousins are 8 and 4 and they play their PS2 like it's going out of style. My other once-removed cousins, one is 19, the other is 16, are really into their XBox.
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I'd also agree with others here who point to the increased cost of entry. As the mainstream demographic has aged from teens to 20 somethings, with correspondingly more cash floating around, it certainly seems economically plausible that prices would increase.
The early signs from the Xbox 360 (high priced accessories, etc) also suggest that the costs of the fierce fight between Sony and Microsoft will be borne by us, the customers. It feels kinda counter-intuitive to the principle that competition should benefit the customer, but at the end of the day, we'll be the ones paying back the huge costs Sony and MS have run up in their "mine's bigger than yours" R&D/marketing battle.
The "I've seen that/done that before"-feeling doesn't necessarily have to do with the industry producing more sequels than it used too. It may have to do with the gameplay and graphics not evolving as fast as it used too. And the industry is bound by the tech trends and cannot easily set them aside.
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And unlike web browsing, watching tv or a film you can't do more than one task and also play games at the same time. Most games require your complete and total attention at all times.
If I recall correctly, it was pretty much just gone gold press releases and links to game reviews on other websites. Now it's thought-provoking, analytical discourse on every aspect of our shared hobby of choice. Bravo!
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